January 14th, 2015
Events take weeks, sometimes even months to plan, and when it’s all wrapped up, all that remains (besides the clean up) are memories of the experience. If your 2015 holds a product launch, special event, or grand opening, consider the benefits of having your event captured and edited so that it lasts long after your […]
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December 10th, 2014
It’s a very interesting and exciting time for small to medium sized businesses. Technology is advancing exponentially, and tactics that used to seem out of reach from a marketing perspective are now both affordable and of the utmost necessity to stay ahead of the curve. Remember the days when videos were slow loading and a […]
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December 03rd, 2014
Notes and letters will always be an essential part of your business, whether that be correspondence with clients or business-to-business interactions. Are you using plain old office paper to print out letters? You should be taking every opportunity to support your brand and market your business, and letters are no exception! Your business will appear […]
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November 26th, 2014
How to make your virtual listing stand out Over the past decade, business, culture, and lifestyle have become increasingly digital, and the world of real estate is no exception. 90% of home buyers rely on the internet as their primary source for researching properties. In the last four years, real estate related searches on Google […]
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November 20th, 2014
We all know that a business card is the most important printed piece you can have in business, and the cornerstone of brand support material. Here at Iconica, we have an appreciation for luxury printing methods and this example is really something special! Michael McLachlan wanted a high-end card as he deals with luxury properties […]
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November 12th, 2014
Have you every wondered why businesses are turning to social media to market their products and services? Ever asked yourself, do these businesses really get sales and leads through a social medium like Facebook, Twitter, Google Plus, or Instagram? Well the answer may surprise you. While there may not be a lot of direct sales […]
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November 05th, 2014
I’ve been very busy this month at ICONICA, working on sales materials; more specifically sales presentations; for our valued clients in Real Estate. These presentations can be a fantastic way for an agent to introduce him or herself before stepping into that initial meeting with a prospective client (pre-listing presentation), or support material during a […]
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October 30th, 2014
The importance of your professional headshot. In recent years, online social media platforms have provided a unique medium to allow introductions with strangers. This has resulted in an exciting opportunity to make connections like never before. Both professionally and personally, a single photo provides that initial introduction. With more and more business connections being made […]
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October 22nd, 2014
In a world that is so heavily immersed with online photo and video, and clients demanding that content be provided in video as well as text, we all have to change the way we do business to remain relevant. We are seeing this in real estate, but what about event coverage? Special event videos are […]
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October 15th, 2014
I wanted to share a recent logo project that we’re all excited about here at Iconica. Michael McLachlan was looking for a new monogram logo to represent him in his real estate business. He wanted to ensure that his logo would work for the luxury Toronto real estate market, but still have a clean and simple look. Luckily, […]
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