October 15, 2014

Just Branded: Michael McLachlan

I wanted to share a recent logo project that we’re all excited about here at Iconica. Michael McLachlan was looking for a new monogram logo to represent him in his real estate business. He wanted to ensure that his logo would work for the luxury Toronto real estate market, but still have a clean and simple look. Luckily, he was open to a variety of design styles and allowed us a lot of creative freedom – so we moved forward with some very modern graphics featuring tall, condensed pink-red display text. I just love the subtle touch of gradient silver in the interlocking M’s. The interlocking M logo goes hand-in-hand with Michael’s slogan “Your real estate connection” – as his business is all about personal connections! The logo is elegant and still has such a fresh, current look when paired with the bright red graphics on crisp white paper. This was so much fun to work on and we look forward to supporting Michael’s business. Keep an eye on our blog in the near future for Michael’s business card – it’s one of the most beautiful cards that we’ve ever sent to print. Thanks Michael!

-Lauren Britstone

Interlocking M's - The finished logo design.

Interlocking M’s – The finished logo design.

Some logo concepts along the way to the finished design.

Some logo concepts along the way to the finished design.

Michael's complete brand identity.

Michael’s complete brand identity.

Here's the finished look -- printed and ready to go!

Here’s the finished look — printed and ready to go!