When we work on branding projects, one of the most crucial parts of the process is choosing a typeface. Typography can communicate mood and feeling far more effectively than even colour! We’ve had a lot of questions lately about fonts and typography and there’s no question, it can be tough to choose. There are so […]
The decision to hire a branding company has been without a doubt the best business decision I have ever made and one that I wish I had made much sooner in my career. Branding is the process of creating your own unique image to set you apart from the tens of thousands of REALTORS® in […]
We wrapped up another logo project this week at Iconica. If you’re not branded or your logo needs an update, now is the time to call us! Justin Draper was looking to update the real estate marketing materials that he was using. He was happy with the neutral look of his current pieces but felt […]
I wanted to share a recent Branding project that we’ve been working on here at Iconica. Bob Odanovic was looking for a new logo to help propel his real estate business forward. He was looking for something colourful, minimalist and bold; a logo that would represent him and his style. We have decided on this […]
Here’s a recent Branding project that we’ve been working on this winter at Iconica. Shaka Media, a photography and videography company owned by a husband & wife team (and located in sunny Costa Rica!), felt that their logo could use a redesign. Shaka Media is not your run-of-the-mill media company; they offer a variety of […]
Introducing ICONICA’s Real Estate Newsletter Program. A regularly distributed newsletter will keep you at the forefront of marketing in your farming area and help you build and maintain a relationship with homeowners in the area. You choose the neighbourhood you want to dominate. Strengthen your brand and ensure members of the community remember YOU when […]
Notes and letters will always be an essential part of your business, whether that be correspondence with clients or business-to-business interactions. Are you using plain old office paper to print out letters? You should be taking every opportunity to support your brand and market your business, and letters are no exception! Your business will appear […]
I’ve been very busy this month at ICONICA, working on sales materials; more specifically sales presentations; for our valued clients in Real Estate. These presentations can be a fantastic way for an agent to introduce him or herself before stepping into that initial meeting with a prospective client (pre-listing presentation), or support material during a […]
I wanted to share a recent logo project that we’re all excited about here at Iconica. Michael McLachlan was looking for a new monogram logo to represent him in his real estate business. He wanted to ensure that his logo would work for the luxury Toronto real estate market, but still have a clean and simple look. Luckily, […]
STEP 1: Find the “Competition” They “offer” supposedly what you do… but do they? Can you improve on what they have currently? Figure out what you have and what they don’t and what they have and you don’t. Then add to your list of products or services. Step up your game! Try catering to more […]
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Due to the recent government guidelines, we are now working via phone and email. Our services remain open, however we have closed our office for all unscheduled pick-ups and drop-ins. Photography, video and floor plan services are being offered in contact-free circumstances only for the protection of our clients and employees. We’re happy to continue to service you through this time and we appreciate your understanding and continued support.