April 24th, 2025
We recently had the pleasure of working with our valued long-time client, Toronto real estate agent Helen Braithwaite, to update her brand. Helen’s goal for the brand refresh was to better reflect her boutique-level, one-on-one approach to real estate. The new brand identity for Helen is a seamless blend of her favourite interior design and […]
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March 25th, 2025
Crafting a compelling brand package isn’t merely about aesthetics; it’s about creating a memorable identity that sets you apart from the competition. Whether you’re a seasoned agent looking to refresh your image or new to the industry and establishing yourself, a brand package is your foundation for success. Let’s explore the components of a winning […]
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March 18th, 2025
Property videos have become a standard practice of the current digital-first real estate market. While stunning property walkthroughs are valuable, featuring yourself on camera transforms ordinary real estate content into powerful branding opportunities. Let’s explore why stepping in front of the camera can be a great marketing decision that grows your brand. Benefits of Agent […]
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March 11th, 2025
Modern property showcasing relies on advanced photography, video tours, and 3D walkthroughs to create a compelling digital experience. These tools allow potential buyers to explore, interact, and visualize themselves in the space before ever stepping inside. Whether through ultra-high-resolution photography, cinematic video tours, or fully immersive 3D experiences, real estate marketing has evolved. Photography That […]
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February 27th, 2025
Open houses are an opportunity to make an impression, showcase properties, and connect with potential buyers on a personal level. However, simply scheduling an open house and hoping for foot traffic won’t cut it. To truly stand out, you need marketing materials that inform and captivate your audience. From printed brochures to bold signage and […]
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February 11th, 2025
In real estate, your ability to connect with clients, showcase your expertise, and stand out in a crowded market often comes down to how well you tell your story. Content marketing is a way to build trust, establish authority, and stay top-of-mind with your audience. Over the years, we’ve seen firsthand how a strong content […]
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November 12th, 2024
Creating engaging real estate videos is essential for attracting potential buyers. It requires a blend of storytelling, visual appeal, and strategic marketing to highlight the unique features of each property. Here’s how you can effectively capture attention with real estate videos. Keep Videos Short and Engaging Aim for videos that are no longer than one […]
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October 16th, 2024
Real estate farming is a targeted marketing strategy where you focus on a specific geographic area or community. By consistently engaging with residents through personalized outreach, you can build strong relationships, earn their trust, and establish yourself as the go-to real estate expert in the neighborhood. However, this marketing approach requires dedication, and with a […]
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September 17th, 2024
Have you ever wondered what makes a sales presentation stand out in a competitive market? Crafting a powerful presentation is more than just showcasing properties or products; it’s about creating a compelling narrative that resonates with potential clients and sets you apart from the competition. At Iconica Communications, we understand the importance of a well-designed […]
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September 03rd, 2024
If you’re a real estate professional looking to boost your online visibility, blogging is an essential strategy you can’t afford to ignore. Regular blog posts can improve your SEO, attract potential clients, and establish you as an expert in the field. Let’s discuss more about why blogging is important in real estate and what kind […]
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