May 09th, 2024
QR codes have become extremely commonplace—you see them on product packaging, magazine ads, restaurant menus, and more. However, savvy real estate agents are innovatively using these simple barcodes for their property marketing efforts. What exactly are QR codes? And how can they elevate your real estate advertising and open house experience? Let’s explore the possibilities. […]
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April 23rd, 2024
YouTube stands out as a beacon for brands looking to capture attention. But how do you stand out in a sea of content? The answer lies in creating videos that are not just promotional but genuinely interesting and valuable. Let’s explore how your business can make waves on YouTube with creative content that draws viewers […]
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March 25th, 2024
Real estate marketing agents constantly seek innovative strategies to attract and nurture leads. Even with the rise in digital marketing, direct mailing of postcards and printed newsletters remains a time-tested tactic for engaging potential clients. It also helps build lasting relationships within a designated area. Read on to explore the benefits of using this tactic […]
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March 18th, 2024
An opt-in rate is the percentage of site visitors subscribing to your list. As such, having a high opt-in rate is important and will benefit your business. A good opt-in rate may vary based on factors such as the industry, the primary source of traffic, and the specific incentive used to encourage individuals to subscribe. […]
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March 05th, 2024
Creative marketing techniques are essential to drawing in qualified buyers in the quick-paced real estate market where every second counts. Read on to learn efficient real estate marketing strategies that will boost your profile and attract qualified buyers, regardless of your experience level. Create a Stunning Website The Canadian real estate market is projected to […]
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February 20th, 2024
In today’s competitive real estate market, standing out from the crowd is essential to success. While digital marketing strategies have their place, there’s one tried-and-true method that continues to deliver exceptional results: direct mail. At ICONICA, Our comprehensive Direct Mail Program is designed specifically for real estate agents looking to elevate their marketing game and […]
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February 08th, 2024
The domain of digital marketing is in a state of continual evolution, adjusting to the ever-changing landscape shaped by advancements in technology and shifts in consumer behaviour. Marketers face the continuing task of anticipating and responding to evolving trends that reshape the real estate sector. Read on to gain insights to stay ahead of the […]
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December 18th, 2023
Real estate is an industry where first impressions matter a great deal, and video marketing is an effective tool for making a lasting connection with clients. Leveraging the visual medium effectively can set you apart in a crowded market, driving engagement, generating leads, and bringing success to your real estate endeavors. Read on to understand […]
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November 29th, 2023
In this ever-evolving world of online marketing, one thing that has remained constant is the importance of visual content. Visual content is undoubtedly the king of online marketing. It is a magnetic force that attracts audiences, engages them, and conveys messages in a compelling manner. From real estate videos and property tours to promotional, aerial, […]
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October 18th, 2023
Mastering the art of creating effective, targeted display ads for TV audiences is paramount. As technology continues to bridge the gap between television and the digital domain, advertisers have uncovered opportunities to engage with their viewers more personally and meaningfully. Read on to explore the what, when, where, and how of targeted display ads on […]
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