June 03rd, 2020
Are you retiring or leaving the real estate business?
Do you have a client list or contact list that you’d be willing to sell? If so, we may have a buyer! Please get in touch with us.
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May 28th, 2020
The must-have features of a real estate website
A business website is absolutely essential, especially today. Knowing exactly what features your website needs is not as simple as it appears. You might be tempted to copy at site that looks good but it may be missing crucial features that increase engagement. It’s a good idea to regularly evaluate your current site, ensuring that […]
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May 12th, 2020
Marketing when business is slow
The business world has slowed down for many right now. You might be tempted to slow your marketing plans, do nothing and wait it out. While it makes sense on an emotional level, it’s never a good marketing strategy. The last thing you should do is put a pause on your marketing plans. Businesses that […]
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May 05th, 2020
Just Branded: Buongiorno Cafe & Pasta
Although we are best known for real estate marketing, we have a long history of working on design and marketing projects for a wide variety of businesses. We were happy to be able to work on a branding project for a new gas station restaurant concept, Buongiorno Cafe & Pasta. Part coffee shop, part italian […]
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April 29th, 2020
Digital Listing Package
Our full service digital listing packages have everything you need to effectively market your property without an open house; photography, video, a single property website, feature sheets, floor plans and more! Here’s a sneak peak at one of our recent projects at 559 Pine Ridge Road. Property Photos: Beautiful high resolution photos are a necessity […]
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April 24th, 2020
The truth about direct mail
Does marketing by mail really work? We have met some clients who have moved all of their marketing efforts online. While it can seem like a clever idea to move to digital marketing or skip direct mail altogether, you’d be missing out on a huge opportunity to increase your overall response rate! Direct mail works. […]
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April 20th, 2020
Just Branded: Rose the REALTOR®
Here’s a soft and understated brand with touch of inspiration from Scandanavian design. Rose the REALTOR’S new logo is light, airy and undeniably contemporary. A minimal house illustration along with extra light soft butter-yellow and fresh robin’s egg blue, it stands out for all the right reasons. From the initial logo sketches, to font selection, […]
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April 14th, 2020
Can video really replace your open house?
(Absolutely!) In response to the COVID 19 pandemic, the Government of Ontario has recently updated its list of non-essential businesses. Real estate services are considered essential but the hosting of open houses is now prohibited. This change means that property tour videos have quickly become a must-have marketing tool. For those concerned that a video […]
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April 01st, 2020
Connecting with your clients
Proactive ways to maintain a client-focused real estate business. Dear Iconica Clients, The health and well-being of our collective community is of course top priority. I hope that you and your family and friends are staying safe and doing well! I know from the countless calls and messages I’ve received that the COVID-19 virus has […]
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January 15th, 2020
Are you selling a home or a lifestyle?
Using lifestyle video to sell real estate is a new and exciting trend in the industry that adds a new level to your video by connecting the prospective buyer emotionally to the home. Allowing them to see past the bricks and mortar and enabling them to image themselves living that life. Contact us to find […]
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