Marketing Archives - Iconica Communications

Marketing Archives - Iconica Communications Articles

July 10th, 2024

A Brief Look at SEO and Local SEO

A strong online presence is no longer a choice for businesses but a necessity. Both SEO and local SEO are important to help them achieve this goal. Let’s break down the differences between these approaches and explore how a combination of both can help you thrive in search results. What Is SEO? SEO, or Search […]

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Analytics of a website - Iconica Communications

June 25th, 2024

Ways of Using Analytics to Measure Your Marketing Success

Do you ever wonder if your marketing efforts are actually working? That’s where analytics come in! It’s all about measuring data to understand what’s happening with your marketing campaigns. Instead of just guessing, analytics give you cold, hard facts about how people interact with your business online and beyond. With those insights, you can make […]

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Surfing the Iconica Website

June 11th, 2024

Your Website Has Gone Live. Now What?

Congratulations, your website has gone live! After all that planning, designing, and developing, your online presence is finally a reality. But now what? Simply having a website isn’t enough to attract visitors and grow your business. It is crucial to ensure that potential customers can find you and engage with your brand. Keep reading to […]

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HighPark_web

May 14th, 2024

Dare to be Different by Igniting Your Real Estate Brand’s Marketing with a Creative Spark

In real estate, using creative marketing can help you catch potential homebuyers’ attention and make them remember your listings. Creative marketing highlights what makes you special, your values, and what you offer. Understanding Your Target Audience In real estate marketing, it’s really important to know who you’re trying to reach. Think about what your audience […]

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May 09th, 2024

Scan, Click, Sold! QR Codes in Real Estate Marketing

QR codes have become extremely commonplace—you see them on product packaging, magazine ads, restaurant menus, and more. However, savvy real estate agents are innovatively using these simple barcodes for their property marketing efforts. What exactly are QR codes? And how can they elevate your real estate advertising and open house experience? Let’s explore the possibilities. […]

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Filming for Youtube: Iconica Communications

April 23rd, 2024

Make Your Brand Pop on YouTube With Fun Video Ideas That Work

YouTube stands out as a beacon for brands looking to capture attention. But how do you stand out in a sea of content? The answer lies in creating videos that are not just promotional but genuinely interesting and valuable. Let’s explore how your business can make waves on YouTube with creative content that draws viewers […]

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Newsletters

March 25th, 2024

The Power of Postcards and Printed Newsletters in Real Estate Marketing

Real estate marketing agents constantly seek innovative strategies to attract and nurture leads. Even with the rise in digital marketing, direct mailing of postcards and printed newsletters remains a time-tested tactic for engaging potential clients. It also helps build lasting relationships within a designated area. Read on to explore the benefits of using this tactic […]

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March 18th, 2024

How to Increase Your Website’s Opt-in Rates

An opt-in rate is the percentage of site visitors subscribing to your list. As such, having a high opt-in rate is important and will benefit your business. A good opt-in rate may vary based on factors such as the industry, the primary source of traffic, and the specific incentive used to encourage individuals to subscribe.   […]

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Leads - Iconica Communications

March 05th, 2024

Real Estate Marketing Ideas to Bring in Qualified Buyers

Creative marketing techniques are essential to drawing in qualified buyers in the quick-paced real estate market where every second counts. Read on to learn efficient real estate marketing strategies that will boost your profile and attract qualified buyers, regardless of your experience level. Create a Stunning Website The Canadian real estate market is projected to […]

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Newsletters and mailers - Iconica Communications

February 20th, 2024

Unlock the Power of Direct Mail for Your Real Estate Business

In today’s competitive real estate market, standing out from the crowd is essential to success. While digital marketing strategies have their place, there’s one tried-and-true method that continues to deliver exceptional results: direct mail. At ICONICA, Our comprehensive Direct Mail Program is designed specifically for real estate agents looking to elevate their marketing game and […]

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