Branding Archives - Iconica Communications

Branding Archives - Iconica Communications Articles

AK Empire logo - Iconica Communications

July 18th, 2023

Just Branded: AK Empire

Here’s a brand that we recently created for AK Empire Real Estate Brokerage. Our client was looking to create a logo with a corporate, polished image that would be attractive to a wide variety of home-owners and investors. We worked at developing a series of monogram ideas that give an abstracted feeling of royalty or an […]

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July 04th, 2023

Just Branded: Aneeta Parmar Real Estate

Here’s a brand that we recently created for Aneeta Parmar Real Estate. Aneeta was looking for a logo with a casual and organic vibe, one that would best suit her clientele. A leaf illustration in soft, muted tones was the perfect imagery for the brand, the leaf forms a “roof” over her name, a gentle reminder of […]

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What is your story: Iconica Communications

January 24th, 2023

Building an Authentic Brand Story That Resonates With Your Customers

Your brand is more than just a product: it’s a story that makes your brand human, attractive, and noteworthy to your audience. Your brand story is the most important marketing tool that determines your brand’s survival, success, and credibility. However, the brand story is more than a sales pitch. You cannot build your brand’s story […]

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November 01st, 2022

How to Use Branding to Tell Your Brand’s Story

Creative branding can be used as an effective marketing tool that catches the attention of the customer and leads them to buy your products or services. But branding can do so much more than just that! It can tell your customers why you are here, what you believe in, how you are different, and why […]

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BPF Solutions website - Iconica Communications

April 19th, 2021

Just Launched: BPF Solutions Website

We recently completed a new site design for BPF Solutions, a local provider of financing and sourcing services for businesses, large and small. BPF Solutions was looking for a clean and simple design that would best support their brand. We used a mostly neutral palette with small colourful punches of orange and blue pulled from […]

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Livita Retirement Residences logo - Iconica Communications

January 05th, 2021

Just Branded: Livita

Late in 2020, we finished the branding concept and design materials for a growing senior’s housing provider in Ontario. We had the goal of creating a brand that stood out from the rest, showcasing the lively and enjoyable aspects of retirement living. Starting from the ground up, we decided to call the brand “Livita” which […]

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Deborah Robinson - Iconica Communications

July 30th, 2020

Just Branded: Deborah Robinson Real Estate

We just finished a beautiful new rebrand for Deborah Robinson Real Estate. Deborah was looking for a sophisticated yet cozy and friendly design that would reflect the personalized experience of her services. An icon that could be used separately or in tandem with the brand name was something we unanimously felt would work best.  The […]

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Buongiorno Cafe & Pasta logo - Iconica Communications

May 05th, 2020

Just Branded: Buongiorno Cafe & Pasta

Although we are best known for real estate marketing, we have a long history of working on design and marketing projects for a wide variety of businesses. We were happy to be able to work on a branding project for a new gas station restaurant concept, Buongiorno Cafe & Pasta. Part coffee shop, part italian […]

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Rose the Realtor logo - Iconica Communications

April 20th, 2020

Just Branded: Rose the REALTOR®

Here’s a soft and understated brand with touch of inspiration from Scandanavian design. Rose the REALTOR’S new logo is light, airy and undeniably contemporary. A minimal house illustration along with extra light soft butter-yellow and fresh robin’s egg blue, it stands out for all the right reasons. From the initial logo sketches, to font selection, […]

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Zeeshan Kiani branding - Iconica Communications

February 19th, 2020

Branding Favourites: Zeeshan Kiani

I have always wanted to design a logo with a “Z” in it, so when Zeeshan Kiana came knocking, it was like a dream come true.  Zeeshan contacted us for a new logo that was modern, luxurious and with had an upward elevation feel; this logo is an inventive creative monogram. Onward and upward in […]

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