Branding Archives - Iconica Communications

Branding Archives - Iconica Communications Articles

What is your story: Iconica Communications

January 24th, 2023

Building an Authentic Brand Story That Resonates With Your Customers

Your brand is more than just a product: it’s a story that makes your brand human, attractive, and noteworthy to your audience. Your brand story is the most important marketing tool that determines your brand’s survival, success, and credibility. However, the brand story is more than a sales pitch. You cannot build your brand’s story […]

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November 01st, 2022

How to Use Branding to Tell Your Brand’s Story

Creative branding can be used as an effective marketing tool that catches the attention of the customer and leads them to buy your products or services. But branding can do so much more than just that! It can tell your customers why you are here, what you believe in, how you are different, and why […]

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BPF Solutions website - Iconica Communications

April 19th, 2021

Just Launched: BPF Solutions Website

We recently completed a new site design for BPF Solutions, a local provider of financing and sourcing services for businesses, large and small. BPF Solutions was looking for a clean and simple design that would best support their brand. We used a mostly neutral palette with small colourful punches of orange and blue pulled from […]

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Livita Retirement Residences logo - Iconica Communications

January 05th, 2021

Just Branded: Livita

Late in 2020, we finished the branding concept and design materials for a growing senior’s housing provider in Ontario. We had the goal of creating a brand that stood out from the rest, showcasing the lively and enjoyable aspects of retirement living. Starting from the ground up, we decided to call the brand “Livita” which […]

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Deborah Robinson - Iconica Communications

July 30th, 2020

Just Branded: Deborah Robinson Real Estate

We just finished a beautiful new rebrand for Deborah Robinson Real Estate. Deborah was looking for a sophisticated yet cozy and friendly design that would reflect the personalized experience of her services. An icon that could be used separately or in tandem with the brand name was something we unanimously felt would work best.  The […]

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Buongiorno Cafe & Pasta logo - Iconica Communications

May 05th, 2020

Just Branded: Buongiorno Cafe & Pasta

Although we are best known for real estate marketing, we have a long history of working on design and marketing projects for a wide variety of businesses. We were happy to be able to work on a branding project for a new gas station restaurant concept, Buongiorno Cafe & Pasta. Part coffee shop, part italian […]

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Rose the Realtor logo - Iconica Communications

April 20th, 2020

Just Branded: Rose the REALTOR®

Here’s a soft and understated brand with touch of inspiration from Scandanavian design. Rose the REALTOR’S new logo is light, airy and undeniably contemporary. A minimal house illustration along with extra light soft butter-yellow and fresh robin’s egg blue, it stands out for all the right reasons. From the initial logo sketches, to font selection, […]

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Zeeshan Kiani branding - Iconica Communications

February 19th, 2020

Branding Favourites: Zeeshan Kiani

I have always wanted to design a logo with a “Z” in it, so when Zeeshan Kiana came knocking, it was like a dream come true.  Zeeshan contacted us for a new logo that was modern, luxurious and with had an upward elevation feel; this logo is an inventive creative monogram. Onward and upward in […]

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December 04th, 2018

Branding Favourites: Josh Levesque

There’s something about the combination of red, black and white that works so well. It can be bold, understated and dramatic all at the same time. Maybe that’s why it’s such a popular request for our branding projects. Here the combination works perfectly with a traditional font and dark backgrounds for a hint of city […]

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Michael Da Silva logo - Iconica Communications

November 07th, 2018

Just Branded: Michael Da Silva

Here’s another recently completed real estate brand project! Michael Da Silva approached us to create a full brand with supporting marketing materials. We wanted the feeling of the brand to reflect Michael’s personality and interests, and this rustic yet contemporary look suited him perfectly. Hidden in the monogram is a roof and door, it’s a […]

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