April 24th, 2020
Does marketing by mail really work? We have met some clients who have moved all of their marketing efforts online. While it can seem like a clever idea to move to digital marketing or skip direct mail altogether, you’d be missing out on a huge opportunity to increase your overall response rate! Direct mail works. […]
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January 25th, 2017
It’s amazing how many free tools we have at our fingertips nowadays to help us organize and manage our busy lives. Flashback to a year ago, I remember we were just starting to get excited about productivity tools and how they could help our business at Iconica. I mean we were always organized and had […]
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January 11th, 2017
So you’ve heard about the benefits of blogging for your website’s SEO, building credibility with could-be clients and the increased exposure it can provide for your brand, but where do you start? First, let me tell you what NOT to do. Haphazardly choosing a blog topic from week to week and scrambling to get your […]
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October 11th, 2016
Lately, we’ve been getting a lot of questions about the design process from our clients. They want to know how they can best team up with us to facilitate a smooth process and get the best possible marketing materials. The design process can be mysterious and we’re happy to break down some of the misconceptions. […]
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September 08th, 2016
When we work on branding projects, one of the most crucial parts of the process is choosing a typeface. Typography can communicate mood and feeling far more effectively than even colour! We’ve had a lot of questions lately about fonts and typography and there’s no question, it can be tough to choose. There are so […]
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August 03rd, 2016
1. People love lists Why? It’s simple. Lists are easy to digest and appeal to people with short attention spans. Not everyone is going to read your full blog. There are plenty of people who will be interested in learning from you, but want their information quick. How many times have you yourself scrolled through […]
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July 20th, 2016
1. Create SMART goals It’s impossible to manifest what you want out of life without first getting it down on paper (iPad…whatever). Ask anyone you consider to be successful, and they will all tell you how important goal setting is. This means setting long term goals, but also bite sized goals and tasks that you want to achieve […]
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July 13th, 2016
We talk a lot about colour at Iconica. Colour carries so much meaning and can say so much about your business. Colour psychology can help us predict how your audience will respond. Choosing your favourite swatches for a brand or logo is rarely the best choice. We do believe that you could be using the […]
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May 18th, 2016
We’ve recently had an influx of copywriting projects come our way, and it got us thinking… why do people seem to dread writing so much? There’s no question, it’s a skill and a craft, and sometimes easier to leave in the hands of a professional. But if you were to approach writing with the same […]
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November 18th, 2015
Post killer content You can be doing everything else right, but if the content you’re posting isn’t interesting and engaging you’ll never succeed in building a following. It’s important to have a variety of different posts to keep people interested and make sure you’re appealing to what your target audience expects from you and your […]
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