November 01st, 2022
Creative branding can be used as an effective marketing tool that catches the attention of the customer and leads them to buy your products or services. But branding can do so much more than just that! It can tell your customers why you are here, what you believe in, how you are different, and why […]
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August 29th, 2022
The pandemic hit many businesses, making them shut shop or temporarily stop operations. With many companies trying to get out of the impact, it is very tempting to cut down on the marketing cost for your real estate business too, right? But, according to experts, the opposite is true. Marketing during an economic slowdown actually […]
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March 05th, 2020
We’re proud to share another recently completed real estate brand project! Titus and Paul (a real estate team) sought our help in creating a logo for their brand and supporting marketing materials. We wanted the feeling of their logo to reflect their service and the comforting feeling of illumination, inspiration and guidance that they provide […]
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September 18th, 2019
We’re so happy to have officially launched our new ICONICA.CA website which highlights all the professional services we offer and shows off some of the work we have done for our clients over the years. So go check it out, get inspired and get us working for you. We have updated our online “listing services order form” […]
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July 13th, 2017
Over the past few months, we’ve noticed our clients taking more interest in some really cool paper selections and production methods such as blind embossing, high gloss surfaces, foil stamping, spot varnish and luxuriously smooth matte paper. And it’s no surprise! When you really want a design to be upscale, texture or surface quality is […]
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April 12th, 2017
Sending promotional materials by “snail mail” is arguably the most effective way to directly target a specific geographic area or neighbourhood. When done repeatedly over an extended period of time, residents get to know your brand and you become the go-to name in your area. We’re often asked about what’s best to send. Let’s talk […]
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March 16th, 2017
As part of Q&A Series we’re asking our resident photographer Dan MacIndoe some questions about his work. Q: What types of photography do you enjoy shooting the most? A: I love shooting urban and travel photography. There’s nothing better than exploring a new place with your camera and the excitement of being on the look […]
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November 04th, 2015
A case study on Avi Rosen: Paralegal What would you say if I told you that you could develop relationships and establish trust with your clients before EVER even meeting them. May sound a little silly right? How can you truly get a feel for a person and their approach without meeting them face to […]
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October 15th, 2014
I wanted to share a recent logo project that we’re all excited about here at Iconica. Michael McLachlan was looking for a new monogram logo to represent him in his real estate business. He wanted to ensure that his logo would work for the luxury Toronto real estate market, but still have a clean and simple look. Luckily, […]
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December 21st, 2013
Iconica will be closed from Monday, December 23, 2013 to Friday, January 3, 2014. We will reopen on Monday, January 6th, 2014. Happy Holidays!
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