We wrapped up another logo project this week at Iconica. If you’re not branded or your logo needs an update, now is the time to call us! Justin Draper was looking to update the real estate marketing materials that he was using.
He was happy with the neutral look of his current pieces but felt that something was missing. Right away, we could see that he was in need of a strong, bold logo that would look great on signage. Justin agreed, and we went to work! He wanted a logo that was very simplistic, modern and precise with a calming, neutral colour palette. We presented Justin with a variety of concepts and he was immediately drawn to a circular icon. After sitting down and looking carefully at colours, we decided to choose a deep, rich navy blue (almost black), white, a soft beige and high-contrast bold text in Gotham.
We’re very pleased with the results and Justin is just as excited to start marketing using his new logo. Thank you, Justin!
Contact us to see what you can do to gain advantages through strong branding and stand out from the competition.