Arts Articles

Colour Psychology - Iconica Communications

July 13th, 2016

Colour Psychology

We talk a lot about colour at Iconica. Colour carries so much meaning and can say so much about your business. Colour psychology can help us predict how your audience will respond. Choosing your favourite swatches for a brand or logo is rarely the best choice. We do believe that you could be using the […]

Read Post

July 28th, 2011

Meanings and Symbolisms for each individual Colour

BLACK – POWERFUL, SOPHISTICATED, STRONG, MAGICAL, OMINOUS AND EXPENSIVE APRICOT – HEALTHY, FRIENDLY, CHEERFUL, INVIGORATING, TASTY, FRUITY AND WARM BISQUE – COMFORTING, GENTLE, DELICATE, SWEET, HAPPY, FLORAL, SPRING-LIKE, BABYISH AND FEMININE BRICK – STRONG, FRIENDLY, ROBUST, EARTHY, RICH, MAJESTIC AND WARM BRIGHT GOLD – RADIANT, CHEERFUL, STIMULATING, ENERGIZING, INVIGORATING, SUNNY, FLORAL, FRUITY AND WARM BRIGHT […]

Read Post

July 20th, 2011

What colours mean and how they effect people?

COLOUR IS EVERYWHERE IN BUSINESS, IN LIFE, ON THE WEB AND THE WORLD OF SALES! THERE IS DEFINITELY A PSYCHOLOGY BEHIND COLOURS. YOU CAN CONVEY POSITIVE AND NEGATIVE EMOTIONS. HERE ARE SOME BREAKDOWNS OF WHAT COLOURS MEAN AND HOW THEY EFFECT PEOPLE. THE SYMBOLISM OF BASIC COLOURS RED– Energy, warmth, strength, excitement, love and dominance PURPLE– […]

Read Post

June 10th, 2011

Build your Direct Mail Campaign in 10 Steps

1. Get Prepared – Have you done this in the past? What were the results? – Ask around about other’s experiences  – learn from it 2. Get your timing on point – Make sure to confirm timelines with printing company – Can you deliver it in the time frame you anticipate – Document results to […]

Read Post

May 11th, 2011

Marketing: 10-Step to Success for Beginners

1. Don’t Rush the Process Take your time, and do it right the first time. It will save you a great deal of heartache and frustration – not to mention money. Learn as much as you possibly can about starting and running a business. 2. Have a Plan A business plan is like a road […]

Read Post

April 06th, 2011

ICONICA would like to welcome back Lauren Britstone

As one of our best designers ever, we are pleased and elated at her return. After taken some time to find herself overseas, she has return fresh and inspired. ICONICA is lucky to have her back in our arms. She has such a great design eye and is always in high demand with our clients. […]

Read Post

March 16th, 2011

Personal Branding is SELLING Yourself

Branding shows your personality and identity of your business. Having said that it will create a demand for your product/service. It not only gets you the clients you are targeting but it helps them make a emotional connection to you. Have you ever met someone and they handed you their business card and you were like “whoa nice card?” Chances are that person will remember you and your card and refer you to someone in the future. You can establish a great reputation that way and through branding get recognized in your industry by remaining consistent and building those relationships.

Read Post

January 17th, 2011

Big Dawg’s Talking Greeting Cards

Big Dawg’s talking greeting cards are just amazing! They are a greeting card with a sound module built into it so you can customize the message with sound, speech or music. You can also customize the actual printed card as well to have any message you want to compliment the greeting cards concept. I just […]

Read Post

January 11th, 2011

Studio Maya – wonderfully sweaty part of your life!

Do you need some motivation to get some exercise in your life, Look no further then Studio Maya. We just finished the branding project for Studio Maya (logo, business cards, letterhead, sticker, signage etc.) and are quickly working on the website to get it up and running for her Studio’s Open day this month.   […]

Read Post

December 28th, 2010

Acer releases new series tablet computer called Iconica

It’s looks like another major technology company wants to compete with Apple’s IPAD, however the new Iconica from Computer Manufacturer ACER takes a slight spin on the infamous tablet and recreated it with 2 screens! The Taiwanese manufacturer is offering three new tablet PCs as well as the Iconica. They have added a second screen […]

Read Post