branding Archives - Iconica Communications

branding Archives - Iconica Communications Articles

What is your story: Iconica Communications

January 24th, 2023

Building an Authentic Brand Story That Resonates With Your Customers

Your brand is more than just a product: it’s a story that makes your brand human, attractive, and noteworthy to your audience. Your brand story is the most important marketing tool that determines your brand’s survival, success, and credibility. However, the brand story is more than a sales pitch. You cannot build your brand’s story […]

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November 01st, 2022

How to Use Branding to Tell Your Brand’s Story

Creative branding can be used as an effective marketing tool that catches the attention of the customer and leads them to buy your products or services. But branding can do so much more than just that! It can tell your customers why you are here, what you believe in, how you are different, and why […]

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Livita Retirement Residences logo - Iconica Communications

January 05th, 2021

Just Branded: Livita

Late in 2020, we finished the branding concept and design materials for a growing senior’s housing provider in Ontario. We had the goal of creating a brand that stood out from the rest, showcasing the lively and enjoyable aspects of retirement living. Starting from the ground up, we decided to call the brand “Livita” which […]

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Buongiorno Cafe & Pasta logo - Iconica Communications

May 05th, 2020

Just Branded: Buongiorno Cafe & Pasta

Although we are best known for real estate marketing, we have a long history of working on design and marketing projects for a wide variety of businesses. We were happy to be able to work on a branding project for a new gas station restaurant concept, Buongiorno Cafe & Pasta. Part coffee shop, part italian […]

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January 09th, 2019

Just Branded: Krystal De Roche

I’m so happy to get to share this fresh and bright brand design for Krystal De Roche! Krystal contacted us for a new logo that reflected her business and felt professional and stylish, yet soft and feminine. We had a lot of fun choosing just the right type treatments. Take a peek below at some […]

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December 04th, 2018

Branding Favourites: Josh Levesque

There’s something about the combination of red, black and white that works so well. It can be bold, understated and dramatic all at the same time. Maybe that’s why it’s such a popular request for our branding projects. Here the combination works perfectly with a traditional font and dark backgrounds for a hint of city […]

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Michael Da Silva logo - Iconica Communications

November 07th, 2018

Just Branded: Michael Da Silva

Here’s another recently completed real estate brand project! Michael Da Silva approached us to create a full brand with supporting marketing materials. We wanted the feeling of the brand to reflect Michael’s personality and interests, and this rustic yet contemporary look suited him perfectly. Hidden in the monogram is a roof and door, it’s a […]

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Dont get left behind - Iconica Communications

October 26th, 2018

Don’t get left behind! Real Estate marketing today in the GTA.

Over the years, Iconica has seen the real estate market from a unique standpoint. The changes we’ve seen in the past decade and a half are interesting and we wanted to share them with you. In 2017, for the first time in over 5 years, the GTA saw a drop in the number of sales […]

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Kelly Allan Design - Iconica Communications

August 30th, 2018

Just Branded: Kelly Allan Design

We think that home stagers and stylists are the unsung heroes of the real estate business. Staging shows the true potential of a home, and can actually pack a big punch in increasing the final sale price! In our opinion, hands down the best staging in the GTA is done by Kelly Allan Design. With […]

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The Power of Creative Video - Iconica Communiations

April 05th, 2018

The Power of Creative Video

Did you know video can increase conversion by up to 80%?! Considering that video now appears in 70% of the top 100 search results listings, and that viewers are anywhere from 64-85% more likely to buy after watching a product or service, what are you waiting for? Video can add value to almost anything, and […]

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