branding Archives - Iconica Communications

branding Archives - Iconica Communications Articles

In the crowd - Iconica Communications

March 04th, 2025

Is Your Brand Missing the Key Ingredient to Stand Out?

In a sea of competition, it’s easy to overlook the one thing that could elevate your business above the noise. Many companies believe they have their branding figured out, but you may actually be missing a crucial element that truly connects with your audience. What if you’re unknowingly leaving opportunities on the table by not […]

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Lynne Elkind logo - Iconica Communications

January 23rd, 2025

A Bold New Brand Identity for Lynne Elkind

We recently had the opportunity to work with Lynne Elkind, a real estate agent in the Toronto area, to refresh her brand identity. Lynne approached us with a desire for something new and fresh – a design that would reflect her unique personal style. The goal was to create a brand that felt as lively as […]

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Branding guidelines - Iconica Communications

November 20th, 2024

How to Build a Strong Brand Identity with Essential Elements and Strategies.

Building a strong brand identity is essential for businesses that want to stand out in today’s competitive market. It is how you present your business to the world and helps you build trust, differentiate from competitors, and form lasting connections with your audience. Let’s explore the essential elements of a powerful brand identity and the […]

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Helen Braithwaite branding

July 29th, 2024

Why and How Branding Can Transform Your Business and People’s Perception

Think about the biggest companies in the world. What do you associate them with? Coca-Cola and the colour red, or a polar bear. KFC and Colonel Sanders for a mascot. Roots Canada is even associated with beavers, camping, and the great outdoors. What do they all have in common? A brand. Having a brand isn’t […]

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RK Medical Aesthetics branding - Iconica Communications

January 09th, 2024

Just Branded: Medical Aesthetics By Dr. Rohit Kumar

We’re excited to unveil the refreshed branding and website for Dr. Rohit Kumar’s Medical Aesthetics Clinic. Our creative design harmoniously combines clean typographic messaging with a flexible colour palette of copper and neutral tones. Through an immersive process involving an evolutionary logo design, print marketing pieces, web design and an extensive social media and identity […]

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What is your story: Iconica Communications

January 24th, 2023

Building an Authentic Brand Story That Resonates With Your Customers

Your brand is more than just a product: it’s a story that makes your brand human, attractive, and noteworthy to your audience. Your brand story is the most important marketing tool that determines your brand’s survival, success, and credibility. However, the brand story is more than a sales pitch. You cannot build your brand’s story […]

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November 01st, 2022

How to Use Branding to Tell Your Brand’s Story

Creative branding can be used as an effective marketing tool that catches the attention of the customer and leads them to buy your products or services. But branding can do so much more than just that! It can tell your customers why you are here, what you believe in, how you are different, and why […]

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Livita Retirement Residences logo - Iconica Communications

January 05th, 2021

Just Branded: Livita

Late in 2020, we finished the branding concept and design materials for a growing senior’s housing provider in Ontario. We had the goal of creating a brand that stood out from the rest, showcasing the lively and enjoyable aspects of retirement living. Starting from the ground up, we decided to call the brand “Livita” which […]

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Buongiorno Cafe & Pasta logo - Iconica Communications

May 05th, 2020

Just Branded: Buongiorno Cafe & Pasta

Although we are best known for real estate marketing, we have a long history of working on design and marketing projects for a wide variety of businesses. We were happy to be able to work on a branding project for a new gas station restaurant concept, Buongiorno Cafe & Pasta. Part coffee shop, part italian […]

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January 09th, 2019

Just Branded: Krystal De Roche

I’m so happy to get to share this fresh and bright brand design for Krystal De Roche! Krystal contacted us for a new logo that reflected her business and felt professional and stylish, yet soft and feminine. We had a lot of fun choosing just the right type treatments. Take a peek below at some […]

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