Why it’s important to leverage video in your business today!
December 10, 2014

Why it’s important to leverage video in your business today!

It’s a very interesting and exciting time for small to medium sized businesses. Technology is advancing exponentially, and tactics that used to seem out of reach from a marketing perspective are now both affordable and of the utmost necessity to stay ahead of the curve. Remember the days when videos were slow loading and a luxury that only the big brands were able to take advantage of? Well those days have clearly passed, and your competition is becoming more and more aware of the value a video can bring. By 2017 up to ¾ of all traffic on the web will be video. So it’s time to learn how videos can set you apart from your competition and start building ideas for your first business video.

By 2017 up to ¾ of all traffic on the web will be video. So it’s time to learn how videos can set you apart from your competition and start building ideas for your first business video.

Why business videos are effective:

  • They get more attention: video is undoubtedly the preferred method of getting information on the web.  Studies show that video commands the most attention on Search Engine Results Pages (SERPs).  They are easy to understand and a visually appealing way of getting your information.      
  • They keep your attention: it’s easy to lose a potential customer as they navigate your page and wade through your text-based content.  However, 65% of viewers that start watching a video watch more than ¾ of the video.  Visual content is engaging and keeps viewers wanting more.
  • They deliver results: research indicates that 90% of consumers find video helpful in making their buying decisions.  More than any other content, video delivers the information and a level of comfort that consumers want when deciding to buy a product or service.  Don’t believe us?  Studies show that 46% of consumers take some sort of measureable business action after viewing a video.
  • It’s the best bang for your buck: the majority of marketing experts assert that video has the highest ROI out of all the types of content.  With the advent of DSLR’s it became affordable to shoot high quality video for a fraction of the price.  A professionally shot and edited business video is now within reach of any small to medium sized business, and the returns can be impressive.
  • They strengthen your brand: a stunning, high quality video speaks volumes about your business and you as a professional.  It shows you’re at the top of your game and your business is ahead of the curve.  It can also strengthen brand recognition and ultimately get people excited and engaged about what your business has to offer.

Tita Flips: Kamayan Experience promotional video

Business videos come in all shapes and sizes and its important to be creative with your visuals while still getting your message across. We are very proud of our personalized approach to small to medium sized business (SMB) videos. There are a lot of cookie cutter video providers out there, but the value we bring is in our creativity, flexibility and tailored approach to you and your business.

Also, be aware that many of the providers out there have a low monthly price, giving you the impression that it is less costly. However, in this scenario you don’t own the content and end up paying more over the long term.

Also, be aware that many of the providers out there have a low monthly price, giving you the impression that it is less costly. However, in this scenario you don’t own the content and end up paying more over the long term. Our model is simple. You pay for the video and own the content to use however and wherever you choose. We leverage best practices and work with you to develop a creative and engaging video that honors the essence of your brand.

Ultimately we want to leave your viewers visually tantalized and saying “Wow, I want to do business with them!” If you have any questions, or are interested in discussing ideas for your next video, call or email us and we’d be happy to help.

Stephanie Pozzobon

See samples of our work!