Did you know video can increase conversion by up to 80%?! Considering that video now appears in 70% of the top 100 search results listings, and that viewers are anywhere from 64-85% more likely to buy after watching a product or service, what are you waiting for? Video can add value to almost anything, and […]
Property tours are the bread of butter of any real estate listing, but the camera shouldn’t stop there. Effective video marketing drives traffic to your listing, generating more interest in you and your property. With hundreds of new listings popping up every day, and over 40,000 REALTORS® in the GTA, setting you and your listing […]
Have you sensed it? There is a visible shift happening in the way we market. People aren’t responding to traditional ads the way they used to. Video marketing has quickly become the most effective and influential way to connect with people in a meaningful way and share a message. Ever notice the videos we connect […]
You’ve invested in creating a video to tell your story, but how the heck do you get it out there? I can’t tell you how disappointing it is when we create an amazing promo video for a client, but it never gets seen. Making a great video is really only half the battle. But It […]
Video blogging, also known as vlogging, is quickly becoming one of the most highly praised forms of content marketing for a reason. Because it works. Everyone from mom-and-pop shops, to Fortune 500 companies are jumping on the bandwagon and finding that the effort is almost always worth the results. The reason they are so effective, […]
Neighbourhood videos. It seems like everyone is doing them these days, or at least some version of them. When done right, they can be an excellent tool to promote yourself and establish yourself as an authority in the area. But the biggest mistake most agents fall into is that they get lost in creating an […]
You’ve heard before that video can be a powerful sales tool. And it’s true. But it doesn’t always make sense to connect with your target audience online. Think of getting your message in front of older generations that aren’t tech saavy, or captive audiences of people who are exactly your “ideal client”. These people may […]
Welcome back! This is part II of “How to create a killer promo video”. If you haven’t had a chance to read part I yet you can click here to read lasts week’s blog. Now that you’re crystal clear on all of the below: Why are you making the video? Who are you targeting? What […]
Creating a great video to promote yourself and your business isn’t easy. Without the proper strategy and planning, so many promo videos simply miss the mark. So what exactly is the recipe for success? We’re sharing the secret in a two part series, using our most recent Iconica promo video as a real life example […]
The housing market is booming and expectations are higher then ever for REALTORS®. With a surplus of quality agents in the GTA, clients are looking for someone who is innovative and willing to go above and beyond to market their listing. The days of simply posting photos to MLS® and waiting for the phone to […]
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Due to the recent government guidelines, we are now working via phone and email. Our services remain open, however we have closed our office for all unscheduled pick-ups and drop-ins. Photography, video and floor plan services are being offered in contact-free circumstances only for the protection of our clients and employees. We’re happy to continue to service you through this time and we appreciate your understanding and continued support.