August 12th, 2015
The housing market is booming and expectations are higher then ever for REALTORS®. With a surplus of quality agents in the GTA, clients are looking for someone who is innovative and willing to go above and beyond to market their listing. The days of simply posting photos to MLS® and waiting for the phone to […]
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June 17th, 2015
As technology evolves we are constantly challenged to re-invent the way we do things and take advantage of the new tools we have at our fingertips. Sales processes are no different. They have evolved to the point where sales people are not the only ones selling. Digital marketing uses a variety of different techniques to […]
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April 29th, 2015
The video team at Iconica just finished another exciting corporate video project for Leading Medical Clinics of the World (LMCW). LMCW is a website that connects patients with the top medical professionals around the world. They are very unique in the immense value they provide to both patients and clinics, and needed the right medium […]
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March 11th, 2015
At Iconica, we’re always looking for ways to help businesses boost their online presence, even when we’re heading in for eye surgery! Last year, a member of the Iconica team decided to get her vision corrected. But when deciding where to go she found it difficult. There wasn’t any information out there that gave her […]
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January 14th, 2015
Events take weeks, sometimes even months to plan, and when it’s all wrapped up, all that remains (besides the clean up) are memories of the experience. If your 2015 holds a product launch, special event, or grand opening, consider the benefits of having your event captured and edited so that it lasts long after your […]
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December 10th, 2014
It’s a very interesting and exciting time for small to medium sized businesses. Technology is advancing exponentially, and tactics that used to seem out of reach from a marketing perspective are now both affordable and of the utmost necessity to stay ahead of the curve. Remember the days when videos were slow loading and a […]
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November 26th, 2014
How to make your virtual listing stand out Over the past decade, business, culture, and lifestyle have become increasingly digital, and the world of real estate is no exception. 90% of home buyers rely on the internet as their primary source for researching properties. In the last four years, real estate related searches on Google […]
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October 22nd, 2014
In a world that is so heavily immersed with online photo and video, and clients demanding that content be provided in video as well as text, we all have to change the way we do business to remain relevant. We are seeing this in real estate, but what about event coverage? Special event videos are […]
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