The housing market is booming and expectations are higher then ever for REALTORS®. With a surplus of quality agents in the GTA, clients are looking for someone who is innovative and willing to go above and beyond to market their listing. The days of simply posting photos to MLS® and waiting for the phone to ring are over. Today’s seller expects more. They want to work with a professional with an arsenal of marketing tools that will help position them to close at a higher price point.
They wanted to convey how unique and special the home was, market the property and give the construction company more exposure. So they came up with the brilliant idea to do an alternate (non-MLS® video) featuring an interview with the architect.
We are lucky enough to work with REALTORS® that are really starting to think outside of the box and we love helping them execute their creative ideas. We recently wrapped up filming a property video for 272 Holmes; a new construction by Ocean Breeze Homes. They wanted to convey how unique and special the home was, market the property and give the construction company more exposure. So they came up with the brilliant idea to do an alternate (non-MLS® video) featuring an interview with the architect. The idea was to allow the architect to share the inspiration behind the design and at the same time showcase the final product.
We interviewed Andrew Reeves, Senior Architect and Jennifer Janzen, Architect at Linebox Studio to get some perspective on their approach to contemporary design and the unique elements that went into 272 Holmes. We then weaved their story on how the home was designed and built with stunning footage showcasing the home. The final video is an extremely compelling sales tool. They featured it on the TV screens throughout the open house and on their single property website that is only visible for prospective buyers who sign up and provide their contact info to watch.
Do you have your own creative idea that will help your next listing stand out? Or maybe you’re in need of a little creative inspiration from the Iconica team? Give us a call,! We’re here help!
Director of Photo & Video Department, Iconica