October 26th, 2018
Over the years, Iconica has seen the real estate market from a unique standpoint. The changes we’ve seen in the past decade and a half are interesting and we wanted to share them with you. In 2017, for the first time in over 5 years, the GTA saw a drop in the number of sales […]
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March 02nd, 2017
A single property website is a fantastic marketing tool for your listing that can’t be overlooked! With the use of technology becoming a absolute necessity in the real estate industry, a single property site is an efficient way to get all of the unique details about your property in one place online. These sites are […]
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November 09th, 2016
Property photography is without a doubt one of the most critical tools a top real estate professional needs to market their listings. Some agents still think that taking property photos on their cell phone suffices, even though the results they get are consistently underwhelming. In such a competitive industry, this just doesn’t cut it anymore. […]
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July 27th, 2016
Another fantastic branding project is complete and we’re excited to share it with you! The Pileggi Real Estate Group asked us to design them a new real estate logo. As always, we started with a creative brainstorming session and really fleshed out future business plans and ideas. We always like to get a good feel […]
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July 07th, 2016
We just wrapped up another successful neighbourhood video for Toronto REALTOR® Ari Zadegan and thought we would share it with you. Ari came to Iconica looking to create high impact marketing materials that she could use to promote herself online. Her goal was to promote her extensive knowledge of, and experience in, the neighbourhood of […]
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May 25th, 2016
We wrapped up yet another excellent logo project a few weeks ago at Iconica. The O’Brien Real Estate Team contacted us to help design their new logo. They were excited to create a high end, dramatic design that would reflect their business objectives. The O’Brien Team gave us some guidelines (they wanted a dark background […]
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February 24th, 2016
Creating a great video to promote yourself and your business isn’t easy. Without the proper strategy and planning, so many promo videos simply miss the mark. So what exactly is the recipe for success? We’re sharing the secret in a two part series, using our most recent Iconica promo video as a real life example […]
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February 17th, 2016
At half the size, these pint-size brochures are packed full of features, photos and details on the property all in a portable, travel size format. With 3 new templates to choose from, they compliment the larger feature sheets when handed out at open houses and showings. Mini feature sheet set up is free when purchased […]
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December 01st, 2015
The decision to hire a branding company has been without a doubt the best business decision I have ever made and one that I wish I had made much sooner in my career. Branding is the process of creating your own unique image to set you apart from the tens of thousands of REALTORS® in […]
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October 07th, 2015
We wrapped up another logo project this week at Iconica. Helena Sedlak was looking to create a cool logo that would suit the area of the city she works in (mostly Queen West). She wanted a logo that was very simple, modern and bold with a strong but neutral colour palette – something that would […]
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