The Online House Hunt - How to make your virtual listing stand out
November 26, 2014

The Online House Hunt - How to make your virtual listing stand out

How to make your virtual listing stand out

Over the past decade, business, culture, and lifestyle have become increasingly digital, and the world of real estate is no exception. 90% of home buyers rely on the internet as their primary source for researching properties. In the last four years, real estate related searches on Google have grown an incredible 253%. This means that reaching potential buyers has never been easier, but it also means separating your listing from the rest can be a challenge. This is why including a video tour in your listing can help make your listing stand out above the rest.

Listings with videos see an average of 88% more time spent on the page than those without.

Real estate listings with videos receive a whopping 403% more inquiries than those without. Video tours create more traffic for your listing, and reflect positively on you and your brand. Visual content drives engagement. Listings with videos see an average of 88% more time spent on the page than those without. Viewers also feel more confidence in their decision after viewing a video and are more likely to take action.

46% of users seek out more information on listings when they include video.

46% of users seek out more information on listings when they include video. 86% use video to do research on a particular community. Starting from the early stages of research, to the final stages of closing, video has a profound impact on the purchasing process. Our goal is to help create a stunning listing for you and your client that will help get the property sold fast. In addition to selling the home, a professionally produced property video is a highly effective tool in selling the Agents service and supporting the brand.

86% use video to do research on a particular community.

Iconica understands the importance of a stellar video. We produce jaw-dropping images for every property video we make. Our video tours not only showcase the home’s layout and highlights, but they sell viewers on a lifestyle. When your tour is combined with music, a voice over, and neighbourhood highlights, it sells potential buyers on a lifestyle that simply can’t be conveyed in still images. To see examples of our impressive video tours, click below, and start elevating your marketing plan today!