Don't Miss A Moment: How To Highlight Your Event To Maximize Exposure
January 14, 2015

Don't Miss A Moment: How To Highlight Your Event To Maximize Exposure

Events take weeks, sometimes even months to plan, and when it’s all wrapped up, all that remains (besides the clean up) are memories of the experience. If your 2015 holds a product launch, special event, or grand opening, consider the benefits of having your event captured and edited so that it lasts long after your event wraps.

Most events are active on social media leading up to, and during the event. This creates buzz and interest in the community. Adding a visual element to the experience creates a new world of connections for people that missed the event, or want to relive it. A highlight video helps continue to spread the awareness and message of your event. If you’re releasing a new product, how better to reach a larger demographic than to have an exciting video accompany your online media blitz. If you’re cutting the ribbon at a grand opening, launching a video helps establish a connection in your community. Beyond creating buzz, the video helps put a face to your business and connect with potential shoppers and get feet in your store. Covering corporate events are also great for internal use, as it can be used as a great moral booster, and help promote a team spirit through a collective activity. Adding a highlight video helps extend that experience throughout the workplace.

Beyond creating buzz, the video helps put a face to your business and connect with potential shoppers and get feet in your store.

Highlight videos are great for annual events, because the video can be reused the next year to help promote the upcoming event. This gives potential attendees a chance to see what they can look forward to, and helps build excitement and buzz around an event in a way that images and flyers simply cannot.

More than anything else, a stunning highlight video of your event helps create and spread awareness and interest in the public that brings business back to you. This year don’t miss a single great speech, ribbon cutting, or toast.

Take a look at some of our work below and give us a shout so we can help make your upcoming event create a lasting impact.

Dan MacIndoe

Shaye Collezioni store launch video