March 04th, 2025
In a sea of competition, it’s easy to overlook the one thing that could elevate your business above the noise. Many companies believe they have their branding figured out, but you may actually be missing a crucial element that truly connects with your audience. What if you’re unknowingly leaving opportunities on the table by not […]
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November 05th, 2024
It is no longer optional for businesses today to create social proof, especially in the age of digital reviews and testimonials. As consumers are increasingly relying on others’ experiences to influence their purchasing decisions, social proof is an important component of trust and credibility. These are some of the points that explain why social proof […]
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September 30th, 2024
In this digital world where attention spans are shorter than ever, people expect information quickly. So, how do you make your business stand out from the crowd and truly connect with potential customers? The answer lies in the power of video. Here at Iconica Communications, we believe in the power of storytelling. That’s why our […]
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September 17th, 2024
Have you ever wondered what makes a sales presentation stand out in a competitive market? Crafting a powerful presentation is more than just showcasing properties or products; it’s about creating a compelling narrative that resonates with potential clients and sets you apart from the competition. At Iconica Communications, we understand the importance of a well-designed […]
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September 03rd, 2024
If you’re a real estate professional looking to boost your online visibility, blogging is an essential strategy you can’t afford to ignore. Regular blog posts can improve your SEO, attract potential clients, and establish you as an expert in the field. Let’s discuss more about why blogging is important in real estate and what kind […]
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July 29th, 2024
Think about the biggest companies in the world. What do you associate them with? Coca-Cola and the colour red, or a polar bear. KFC and Colonel Sanders for a mascot. Roots Canada is even associated with beavers, camping, and the great outdoors. What do they all have in common? A brand. Having a brand isn’t […]
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July 10th, 2024
A strong online presence is no longer a choice for businesses but a necessity. Both SEO and local SEO are important to help them achieve this goal. Let’s break down the differences between these approaches and explore how a combination of both can help you thrive in search results. What Is SEO? SEO, or Search […]
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June 25th, 2024
Do you ever wonder if your marketing efforts are actually working? That’s where analytics come in! It’s all about measuring data to understand what’s happening with your marketing campaigns. Instead of just guessing, analytics give you cold, hard facts about how people interact with your business online and beyond. With those insights, you can make […]
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May 14th, 2024
In real estate, using creative marketing can help you catch potential homebuyers’ attention and make them remember your listings. Creative marketing highlights what makes you special, your values, and what you offer. Understanding Your Target Audience In real estate marketing, it’s really important to know who you’re trying to reach. Think about what your audience […]
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May 09th, 2024
QR codes have become extremely commonplace—you see them on product packaging, magazine ads, restaurant menus, and more. However, savvy real estate agents are innovatively using these simple barcodes for their property marketing efforts. What exactly are QR codes? And how can they elevate your real estate advertising and open house experience? Let’s explore the possibilities. […]
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