marketing Archives - Iconica Communications

marketing Archives - Iconica Communications Articles

What is your story: Iconica Communications

January 24th, 2023

Building an Authentic Brand Story That Resonates With Your Customers

Your brand is more than just a product: it’s a story that makes your brand human, attractive, and noteworthy to your audience. Your brand story is the most important marketing tool that determines your brand’s survival, success, and credibility. However, the brand story is more than a sales pitch. You cannot build your brand’s story […]

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January 18th, 2023

Aerial Drone Photography and Videography

Aerial drone photography and video have revolutionized the way we capture aerial images to provide them with a unique perspective. Thanks to the invention of drones, we have the ability to capture stunning footage from heights that were once only accessible to manned aircraft. Aerial drone photography and video have become a must-have resource for […]

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Direct mailer - Iconica Communications

January 09th, 2023

How Can Direct Mail Make Your Real Estate Business Grow

If you run a real estate business, you probably direct a lot of your marketing efforts toward lead generation. However, are you tired of cold calling and trying to attract clients the old-fashioned way? What if we tell you that there is a more cost-effective method to market your real estate services and connect with […]

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Videos on ipad - Iconica Communications

November 14th, 2022

Power of Video to Tell Your Business Story

Video marketing is an essential tool for business owners looking to tell their company’s story through an organic and authentic platform. This article will discuss how video marketing can help you create a memorable brand identity. Helps Establish Brand Authority The power of videos to tell your business story is undeniable. A well-made video can […]

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SEO Search Engine Optimization Graphic - Iconica Communications

October 25th, 2022

The Importance of Strong SEO for Your Business

It is likely that you have heard of Search Engine Optimization (SEO) if you own a business. Your search for what SEO is ends here. Discover why search engine optimization is so important for your business by reading on. What Is SEO? Through organic search results, search engine optimization improves the quality and quantity of […]

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Real estate search - Iconica Communications

August 29th, 2022

Why Should You Market Your Real Estate Business Now More than Ever?

The pandemic hit many businesses, making them shut shop or temporarily stop operations. With many companies trying to get out of the impact, it is very tempting to cut down on the marketing cost for your real estate business too, right?  But, according to experts, the opposite is true. Marketing during an economic slowdown actually […]

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New Digital Marketing Services - Iconica Communications

January 27th, 2022

New Digital Marketing Services

Looking for an online marketing solution? We’re proud to introduce Iconica’s full suite of digital marketing services! In today’s market, it’s becoming increasingly important to have a strong, well-managed online presence and digital marketing plan. With more and more business being done online, and more customers/clients searching for who to work with on the web, […]

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Top digital marketing trends - Iconica Communications

August 13th, 2020

Top Digital Marketing Trends

It’s no secret that digital marketing is more important now than ever! It wasn’t so long ago that the most a company or business had online was a website and an email address. Times have definitely changed, and continue to change. It seems hard to keep up with all of the rapidly evolving marketing platforms. […]

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Direct mail - Iconica Communications

April 24th, 2020

The truth about direct mail

Does marketing by mail really work? We have met some clients who have moved all of their marketing efforts online. While it can seem like a clever idea to move to digital marketing or skip direct mail altogether, you’d be missing out on a huge opportunity to increase your overall response rate! Direct mail works.  […]

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Michael Da Silva logo - Iconica Communications

November 07th, 2018

Just Branded: Michael Da Silva

Here’s another recently completed real estate brand project! Michael Da Silva approached us to create a full brand with supporting marketing materials. We wanted the feeling of the brand to reflect Michael’s personality and interests, and this rustic yet contemporary look suited him perfectly. Hidden in the monogram is a roof and door, it’s a […]

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