marketing Archives - Iconica Communications Articles

Michael Da Silva logo - Iconica Communications

November 07th, 2018

Just Branded: Michael Da Silva

Here’s another recently completed real estate brand project! Michael Da Silva approached us to create a full brand with supporting marketing materials. We wanted the feeling of the brand to reflect Michael’s personality and interests, and this rustic yet contemporary look suited him perfectly. Hidden in the monogram is a roof and door, it’s a […]

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The Power of Creative Video - Iconica Communiations

April 05th, 2018

The Power of Creative Video

Did you know video can increase conversion by up to 80%?! Considering that video now appears in 70% of the top 100 search results listings, and that viewers are anywhere from 64-85% more likely to buy after watching a product or service, what are you waiting for? Video can add value to almost anything, and […]

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March 27th, 2018

Why Brand Yourself?

What will you do this year to take your business to the next level? How are you going to be different, more memorable and more effective with your marketing and in your business. The market is changing, are you? Your ability to stand out from the crowd is the key to success in our highly […]

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Cool instagram tricks - Iconica Communications

March 08th, 2017

3 Cool Instagram Tricks You've Never Heard Of

Instagram is constantly evolving and adding new features to make our social experiences easier and more enjoyable for all of us. If you pay attention there are always fun new features being added with the latest updates. But the average Instagrammer isn’t always aware that they even exist. Here are 3 fairly recent slick tricks […]

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Create a bulletproof content plan - Iconica Communications

January 11th, 2017

How to create a bulletproof blog content plan for 2017

So you’ve heard about the benefits of blogging for your website’s SEO, building credibility with could-be clients and the increased exposure it can provide for your brand, but where do you start? First, let me tell you what NOT to do. Haphazardly choosing a blog topic from week to week and scrambling to get your […]

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Hard cover books - Iconica.ca

October 26th, 2016

Just Printed: Hard Cover Books

One of our clients came to us recently with the idea to create a special gift for the owners of a recent property he sold. He saw it as a value-added service and a token of his appreciation to each client that puts their trust in him. Mario got to work designing and creating this […]

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Watching videos - Iconica Communications

September 14th, 2016

5 easy ways to get your videos seen online

You’ve invested in creating a video to tell your story, but how the heck do you get it out there? I can’t tell you how disappointing it is when we create an amazing promo video for a client, but it never gets seen. Making a great video is really only half the battle. But It […]

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Iconica's Viral Video

August 31st, 2016

Iconica videos that went viral and got over 335k views combined

The elusive viral video. It’s become a pretty slippery goal in the world of video marketing, and to many businesses it just doesn’t seem attainable. But I’m here to tell you that it is! With the right ingredients, it’s possible create videos that are so captivating and shareable, they spread like wildfire. Just imagine the […]

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Video blogs and content marketing

August 17th, 2016

Video blogs: The secret weapon of the most seasoned content marketers

Video blogging, also known as vlogging, is quickly becoming one of the most highly praised forms of content marketing for a reason. Because it works. Everyone from mom-and-pop shops, to Fortune 500 companies are jumping on the bandwagon and finding that the effort is almost always worth the results. The reason they are so effective, […]

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Pileggi Real Estate - Iconica Communications

July 27th, 2016

Just Branded: Pileggi Real Estate Group

Another fantastic branding project is complete and we’re excited to share it with you! The Pileggi Real Estate Group asked us to design them a new real estate logo. As always, we started with a creative brainstorming session and really fleshed out future business plans and ideas. We always like to get a good feel […]

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