marketing Archives - Iconica Communications

marketing Archives - Iconica Communications Articles

July 10th, 2024

A Brief Look at SEO and Local SEO

A strong online presence is no longer a choice for businesses but a necessity. Both SEO and local SEO are important to help them achieve this goal. Let’s break down the differences between these approaches and explore how a combination of both can help you thrive in search results. What Is SEO? SEO, or Search […]

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Analytics of a website - Iconica Communications

June 25th, 2024

Ways of Using Analytics to Measure Your Marketing Success

Do you ever wonder if your marketing efforts are actually working? That’s where analytics come in! It’s all about measuring data to understand what’s happening with your marketing campaigns. Instead of just guessing, analytics give you cold, hard facts about how people interact with your business online and beyond. With those insights, you can make […]

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May 14th, 2024

Dare to be Different by Igniting Your Real Estate Brand’s Marketing with a Creative Spark

In real estate, using creative marketing can help you catch potential homebuyers’ attention and make them remember your listings. Creative marketing highlights what makes you special, your values, and what you offer. Understanding Your Target Audience In real estate marketing, it’s really important to know who you’re trying to reach. Think about what your audience […]

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May 09th, 2024

Scan, Click, Sold! QR Codes in Real Estate Marketing

QR codes have become extremely commonplace—you see them on product packaging, magazine ads, restaurant menus, and more. However, savvy real estate agents are innovatively using these simple barcodes for their property marketing efforts. What exactly are QR codes? And how can they elevate your real estate advertising and open house experience? Let’s explore the possibilities. […]

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March 18th, 2024

How to Increase Your Website’s Opt-in Rates

An opt-in rate is the percentage of site visitors subscribing to your list. As such, having a high opt-in rate is important and will benefit your business. A good opt-in rate may vary based on factors such as the industry, the primary source of traffic, and the specific incentive used to encourage individuals to subscribe.   […]

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Business success - Iconica Communications

February 12th, 2024

Rank #1 on Google in 90 days or don’t pay!

$650 CAD/mo to Rank #1 on Google Local SearchesGUARANTEED. How it Works We’re not just talking the talk – check out these epic transformations from our clients! All industries, we got you! And I’ll walk you through our backend on the call! Health Practitioners: NeoVision Eye Center Restaurants: Azteca D’Oro Mexican Restaurant Lake Nona Home […]

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App use: Iconica Communications

October 04th, 2023

Maximizing Value: Enhance Your Business with These Upgraded Free Apps

Modern business relies heavily on technology in almost every aspect. Staying ahead in today’s competitive landscape demands a strategic approach to utilizing the power of digital tools. Fortunately, the digital age has many free apps designed to propel your business forward. These apps are cost-effective and can streamline processes, improve communication, and boost productivity. Continue […]

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Copywriting - Iconica Communications

February 21st, 2023

What Is Copywriting? What Are the Five Most Important Types of Copywriting?

An effective marketing strategy will include a mix of both print and digital marketing materials to expand your business’s reach and attract more customers. However, witty copywriting that highlights the best aspects of your services is what makes your marketing materials a success among customers, drawing their attention to your brand and increasing sales.  What […]

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Google My Business - Iconica Communications

February 07th, 2023

Why You Should Take Advantage of Google My Business in 2023

There are thousands of businesses out there that offer products and services that are similar to yours. How do you make it easier for potential customers to find you in the competitive digital marketplace? One of the best ways to stay ahead of the curve is to optimize your Google My Business profile. Not only […]

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What is your story: Iconica Communications

January 24th, 2023

Building an Authentic Brand Story That Resonates With Your Customers

Your brand is more than just a product: it’s a story that makes your brand human, attractive, and noteworthy to your audience. Your brand story is the most important marketing tool that determines your brand’s survival, success, and credibility. However, the brand story is more than a sales pitch. You cannot build your brand’s story […]

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