The Power of Creative Video
April 5, 2018

The Power of Creative Video

Did you know video can increase conversion by up to 80%?!

Considering that video now appears in 70% of the top 100 search results listings, and that viewers are anywhere from 64-85% more likely to buy after watching a product or service, what are you waiting for?

Video can add value to almost anything, and there are examples to prove it. Recently a video came to our attention that we just couldn’t ignore — a man made a commercial to sell his girlfriend’s 1996 Honda, a 1996 Honda Accord with 141,095 miles on it. They created a video and posted the car to eBay for only $499. Set to an elegant piano score, we’re treated to aerial footage of a woman driving along California’s coastal highway with her cat and some coffee. “Luxury is a state of mind,” the ad’s narrator explains, that this car is for “people who have figured life out and just need to get somewhere.” The video went viral, with just over 6.6 million views. But that’s not all, the car picked up over a hundred bids on eBay, reaching $100,100. That’s incredible for a car with 141,095 miles on the odometer! This shows us what we already knew, that video is incredibly powerful sales tool.

Used car video

If you’re still on the fence and don’t think video will make an impact on your business, read this…

  • 70% of consumers say that they have shared a brand’s video.
  • 72% of businesses say video has improved their conversion rate.
  • 52% of consumers say that watching product videos makes them more confident in online purchase decisions.
  • 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video.
  • 92% of mobile video consumers share videos with others
  • Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
  • The average user spends 88% more time on a website with video.
  • By 2019, video will account for 80% of global internet traffic, and 85% in the US.

Why is it so important to have the right team behind the production of your video?
62% of consumers are more likely to have a negative perception of a brand that published a poor quality video.

Here are some samples of our work:

High-end real estate lifestyle video:

Instagram ad to promote real estate services:

Informational video to demonstrate knowledge, used for ads to generate leads:

Property videos with music:

Property videos with a voice-over:

Property video with the real estate agent on camera:

Get video working for you! contact us today to learn more.