August 17, 2016

Video blogs: The secret weapon of the most seasoned content marketers

Video blogging, also known as vlogging, is quickly becoming one of the most highly praised forms of content marketing for a reason. Because it works. Everyone from mom-and-pop shops, to Fortune 500 companies are jumping on the bandwagon and finding that the effort is almost always worth the results.

The reason they are so effective, is just the pure and simple fact that they are video. And people love videos. Videos are way more interactive, persuasive, and much easier to digest than reading a blog article could ever be.

Now I’m not saying that traditional blog is dead. Just that those willing to spend the time (or invest) in vlogging will be rewarded.

Here’s a few reasons why video blogs have become the secret weapon of the most seasoned content marketers, and why you may want to consider them…

Videos make you relatable

So much of our reality nowadays is online, and many first impressions in business are made online. But it can be difficult to build a connection with people when you’re not face-to-face.

Video has the unique ability to bridge that gap and allow people to experience an almost real human connection, establishing trust before you even meet.

They increase your exposure

There is no question. People much prefer watching a video to reading text. Don’t you? So it shouldn’t surprise you that video blogs are about a thousand percent (ok, so I might be exaggerating a little) more watched and shareable than traditional blogs.

According to business.com a whopping 92% of mobile viewers share videos with others. So if you are creating truly stellar videos, full of value for your viewers, there’s always the potential that they might go viral.

This is a real possibility. Just look at this video we created for Kanto which went viral shortly after being posted and has got over 190K views on Facebook! Yes, it really does happen.

They can establish you as an authority

It doesn’t matter what business you’re in. Everyone wants to be recognized as one of the best. But the tricky part is how to establish that reputation.

Giving away really actionable and gritty information via vlog is one of the best ways to build credibility and establish yourself as an authority.

You’re not telling people you’re an expert, you’re showing them. Think about it as making your client the expert, and believe me, passing on your knowledge will come back to you in spades.

They can boost traffic to your website

Videos are like a real life superhero to your Search Engine Optimization (SEO) efforts. To put it simply, if people like something, search engines will probably like it to. I mean the main goal of search engines like Google is to give people what they are looking for, so it makes sense, right?

Video enriches the user experience, and search engines know and reward that. If you’re incorporating high quality videos throughout your site, it should help you appear higher in Google search results.

So, whether you’re film savvy and choose to produce the vlogs yourself, or you hire a company like Iconica to kick the professionalism up a notch, video blogs should definitely be on your digital marketing radar. And now they are!

Stephanie Miles, Director of Digital Marketing