November 12th, 2025
At Iconica, we design and build websites every week for real estate professionals and small businesses across Ontario. We’ve seen almost everything, from polished brands buried on page five of Google to beautiful sites that don’t convert because the basics of SEO were missed. Here are the ten biggest mistakes we still see and how […]
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April 07th, 2025
Google’s introduction of AI Overviews marks a significant evolution in how search results are delivered. Understanding and adapting to this change can be advantageous for businesses, particularly in sectors like real estate that focus on information accuracy and rapid access. What Are Google AI Overviews? Google AI Overviews provide users with AI-generated summaries directly in […]
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July 10th, 2024
A strong online presence is no longer a choice for businesses but a necessity. Both SEO and local SEO are important to help them achieve this goal. Let’s break down the differences between these approaches and explore how a combination of both can help you thrive in search results. What Is SEO? SEO, or Search […]
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June 11th, 2024
Congratulations, your website has gone live! After all that planning, designing, and developing, your online presence is finally a reality. But now what? Simply having a website isn’t enough to attract visitors and grow your business. It is crucial to ensure that potential customers can find you and engage with your brand. Keep reading to […]
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November 02nd, 2016
Almost every business these days has a web presence of some kind. No matter how small. We all know how crucial it is for your business to be found online. The good news is, it’s easier than ever to get a website up and running. But the bad news is even the most skilled developers […]
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August 17th, 2016
Video blogging, also known as vlogging, is quickly becoming one of the most highly praised forms of content marketing for a reason. Because it works. Everyone from mom-and-pop shops, to Fortune 500 companies are jumping on the bandwagon and finding that the effort is almost always worth the results. The reason they are so effective, […]
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May 18th, 2016
We’ve recently had an influx of copywriting projects come our way, and it got us thinking… why do people seem to dread writing so much? There’s no question, it’s a skill and a craft, and sometimes easier to leave in the hands of a professional. But if you were to approach writing with the same […]
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February 10th, 2016
One of the most frequent questions our clients ask us is “What are the best ways to spend my digital marketing dollars?” Everyone has a budget, and it’s not always realistic to tackle everything all at once. So what are the “low hanging fruits” of digital marketing in 2016? 1. Visual Content If your content […]
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October 21st, 2015
After much demand, we’re pleased to announce our new Digital Marketing package designed especially for REALTORS® and small businesses! If you aren’t aware, Iconica offers a variety of digital marketing services including Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media, Copywriting and Consulting services. Our clients vary from e-commerce, to medical, to REALTORS®. […]
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September 16th, 2015
Did you know that listings that include video get 403% more inquiries than those without? We always recommend video as a part of any digital marketing or content strategy. This is not just because we love making them, which we clearly do! It’s because the results speak for themselves. Video sells homes, plain and simple. Did […]
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