October 07th, 2015
We wrapped up another logo project this week at Iconica. Helena Sedlak was looking to create a cool logo that would suit the area of the city she works in (mostly Queen West). She wanted a logo that was very simple, modern and bold with a strong but neutral colour palette – something that would […]
Read Post
September 23rd, 2015
We just wrapped up another Branding project at Iconica, and it looks great! Frances Zuccarini wanted to revisit using her business phone number (416-FOR-SALE) as her primary real estate logo. It was time for a refresh, and to create a design that would best reflect Frances. Through our branding exercises, we decided that a telephone […]
Read Post
September 02nd, 2015
Just in time for the fall market, we’re excited to announce our new listing template collection! Whether your listing is large or small; a sleek, modern condo, a cozy cottage in the Beaches or a luxurious Forest Hill home, there’s definitely a look that will appeal to you and your clients. Our collection includes large […]
Read Post
August 05th, 2015
We hope you’re enjoying summer as much as everyone here at Iconica! With such beautiful weather, it’s easy to forget that September is less than a month away. Our schedule-savvy real estate clients are already getting ready for the busy season. When your phone is ringing off the hook and your inbox is quickly filling […]
Read Post
May 20th, 2015
In an increasingly competitive market, REALTORS® today need to set themselves apart from the pack. Here’s a checklist to follow on how to market your next property that Iconica’s top-agents swear by: 1. Property Photography & Twilight Photography Professional, well-composed and edited photos are the number one must-have! With the majority of research being done online, […]
Read Post
April 08th, 2015
It’s that time of year again. The real estate market is picking up and agents are busy trying to maximize their time and get the most amount of action before the summer lull. Simply put, agents want to: Get more listings and Close them quicker and for a higher price What is a bit more complicated […]
Read Post
February 04th, 2015
Introducing ICONICA’s Real Estate Newsletter Program. A regularly distributed newsletter will keep you at the forefront of marketing in your farming area and help you build and maintain a relationship with homeowners in the area. You choose the neighbourhood you want to dominate. Strengthen your brand and ensure members of the community remember YOU when […]
Read Post
December 03rd, 2014
Notes and letters will always be an essential part of your business, whether that be correspondence with clients or business-to-business interactions. Are you using plain old office paper to print out letters? You should be taking every opportunity to support your brand and market your business, and letters are no exception! Your business will appear […]
Read Post
November 26th, 2014
How to make your virtual listing stand out Over the past decade, business, culture, and lifestyle have become increasingly digital, and the world of real estate is no exception. 90% of home buyers rely on the internet as their primary source for researching properties. In the last four years, real estate related searches on Google […]
Read Post
November 05th, 2014
I’ve been very busy this month at ICONICA, working on sales materials; more specifically sales presentations; for our valued clients in Real Estate. These presentations can be a fantastic way for an agent to introduce him or herself before stepping into that initial meeting with a prospective client (pre-listing presentation), or support material during a […]
Read Post