It’s that time of year again. The real estate market is picking up and agents are busy trying to maximize their time and get the most amount of action before the summer lull. Simply put, agents want to:
What is a bit more complicated is what tactics to employ to actually achieve these goals. Real Estate agents are constantly in hot pursuit of this and try a wide range of strategies to get there. But what if it was as easy as pressing the play button?
Real estate marketing is evolving and the traditional recipe for success doesn’t seem to be cutting it anymore. It’s an online world. Consumers want everything to be easy and at their fingertips and buying a home is no different.
It is a basic necessity to have your listing up on MLS with professional photos. However, videos are being used more and more by realtors who have caught on to the immense value a video can provide. There are even statistics to back this up. Listings that include a video receive on average 403% more (digitalsherpa.com) inquiries then those without. Not a big stats person? Prefer real life success stories?
Listings that include a video receive on average 403% more inquiries then those without.
One of our successful and innovative agents Samir Kumar, realized early on the value that video could bring to his business. Whether it was a small condo or large home, Samir used Iconica for a significant portion of his property tour videos. This commitment to spending a little bit more up front has paid off for him countless times. He’s earned more listings since we helped him build this professional brand image, demonstrating the value he brings to clients and how he truly goes above and beyond. Not to mention he turns them around at lightning speed. One of his listings in Oakville sold in just a matter of hours after posting the video to MLS. The prospective homebuyer saw the video, fell in love with the home and 4 hours later signed the papers!
Now, don’t get us wrong, it doesn’t happen like this every time! One thing you can be sure of though, is that videos will increase your odds of selling a home and show prospective clients that you’re an agent that brings an enormous amount of resources to the table.
Director of Photography / Videography, Iconica