March 18th, 2025
Property videos have become a standard practice of the current digital-first real estate market. While stunning property walkthroughs are valuable, featuring yourself on camera transforms ordinary real estate content into powerful branding opportunities. Let’s explore why stepping in front of the camera can be a great marketing decision that grows your brand. Benefits of Agent […]
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March 11th, 2025
Modern property showcasing relies on advanced photography, video tours, and 3D walkthroughs to create a compelling digital experience. These tools allow potential buyers to explore, interact, and visualize themselves in the space before ever stepping inside. Whether through ultra-high-resolution photography, cinematic video tours, or fully immersive 3D experiences, real estate marketing has evolved. Photography That […]
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November 12th, 2024
Creating engaging real estate videos is essential for attracting potential buyers. It requires a blend of storytelling, visual appeal, and strategic marketing to highlight the unique features of each property. Here’s how you can effectively capture attention with real estate videos. Keep Videos Short and Engaging Aim for videos that are no longer than one […]
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December 20th, 2023
Aerial drone photography and videography have revolutionized visual storytelling by providing captivating angles and perspectives previously inaccessible. Drones have transformed how we capture and perceive the world, offering unique ways to explore our surroundings. Continue reading to understand the significance of aerial drone imagery and its relevance to various business types. Importance of Aerial Drone […]
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December 18th, 2023
Real estate is an industry where first impressions matter a great deal, and video marketing is an effective tool for making a lasting connection with clients. Leveraging the visual medium effectively can set you apart in a crowded market, driving engagement, generating leads, and bringing success to your real estate endeavors. Read on to understand […]
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November 29th, 2023
In this ever-evolving world of online marketing, one thing that has remained constant is the importance of visual content. Visual content is undoubtedly the king of online marketing. It is a magnetic force that attracts audiences, engages them, and conveys messages in a compelling manner. From real estate videos and property tours to promotional, aerial, […]
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March 28th, 2023
Video marketing—specifically the use of video to sell a property—is an excellent way to showcase a property to potential buyers and make a sale. According to recent stats on video marketing in real estate, In fact, Profile of Home Buyers and Sellers stated that “51% of buyers found the home they purchased on the internet.” […]
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January 18th, 2023
Aerial drone photography and video have revolutionized the way we capture aerial images to provide them with a unique perspective. Thanks to the invention of drones, we have the ability to capture stunning footage from heights that were once only accessible to manned aircraft. Aerial drone photography and video have become a must-have resource for […]
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April 05th, 2017
Property tours are the bread of butter of any real estate listing, but the camera shouldn’t stop there. Effective video marketing drives traffic to your listing, generating more interest in you and your property. With hundreds of new listings popping up every day, and over 40,000 REALTORS® in the GTA, setting you and your listing […]
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July 07th, 2016
We just wrapped up another successful neighbourhood video for Toronto REALTOR® Ari Zadegan and thought we would share it with you. Ari came to Iconica looking to create high impact marketing materials that she could use to promote herself online. Her goal was to promote her extensive knowledge of, and experience in, the neighbourhood of […]
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