Aerial drone photography and videography have revolutionized visual storytelling by providing captivating angles and perspectives previously inaccessible. Drones have transformed how we capture and perceive the world, offering unique ways to explore our surroundings. Continue reading to understand the significance of aerial drone imagery and its relevance to various business types. Importance of Aerial Drone […]
Real estate is an industry where first impressions matter a great deal, and video marketing is an effective tool for making a lasting connection with clients. Leveraging the visual medium effectively can set you apart in a crowded market, driving engagement, generating leads, and bringing success to your real estate endeavors. Read on to understand […]
In this ever-evolving world of online marketing, one thing that has remained constant is the importance of visual content. Visual content is undoubtedly the king of online marketing. It is a magnetic force that attracts audiences, engages them, and conveys messages in a compelling manner. From real estate videos and property tours to promotional, aerial, […]
Video marketing—specifically the use of video to sell a property—is an excellent way to showcase a property to potential buyers and make a sale. According to recent stats on video marketing in real estate, In fact, Profile of Home Buyers and Sellers stated that “51% of buyers found the home they purchased on the internet.” […]
Aerial drone photography and video have revolutionized the way we capture aerial images to provide them with a unique perspective. Thanks to the invention of drones, we have the ability to capture stunning footage from heights that were once only accessible to manned aircraft. Aerial drone photography and video have become a must-have resource for […]
Property tours are the bread of butter of any real estate listing, but the camera shouldn’t stop there. Effective video marketing drives traffic to your listing, generating more interest in you and your property. With hundreds of new listings popping up every day, and over 40,000 REALTORS® in the GTA, setting you and your listing […]
We just wrapped up another successful neighbourhood video for Toronto REALTOR® Ari Zadegan and thought we would share it with you. Ari came to Iconica looking to create high impact marketing materials that she could use to promote herself online. Her goal was to promote her extensive knowledge of, and experience in, the neighbourhood of […]
People today have notoriously short attention spans. Just look at your own behaviour and expectations online. We’re all busy and want our information quickly, before we’re distracted by something else. With that in mind, social media platforms have put caps on how long your videos can be. For example, Instagram videos need to be 15 […]
It’s that time of year again. The real estate market is picking up and agents are busy trying to maximize their time and get the most amount of action before the summer lull. Simply put, agents want to: Get more listings and Close them quicker and for a higher price What is a bit more complicated […]
Are you going above and beyond to impress your clients or just sticking to your traditional recipe? It’s important to show off your skills and what you bring to the table. In today’s market it’s a necessity to offer unique value or you’ll never get to that next level. Gone are the days of agents […]
