March 28th, 2023
Video marketing—specifically the use of video to sell a property—is an excellent way to showcase a property to potential buyers and make a sale. According to recent stats on video marketing in real estate, In fact, Profile of Home Buyers and Sellers stated that “51% of buyers found the home they purchased on the internet.” […]
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January 18th, 2023
Aerial drone photography and video have revolutionized the way we capture aerial images to provide them with a unique perspective. Thanks to the invention of drones, we have the ability to capture stunning footage from heights that were once only accessible to manned aircraft. Aerial drone photography and video have become a must-have resource for […]
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April 05th, 2017
Property tours are the bread of butter of any real estate listing, but the camera shouldn’t stop there. Effective video marketing drives traffic to your listing, generating more interest in you and your property. With hundreds of new listings popping up every day, and over 40,000 REALTORS® in the GTA, setting you and your listing […]
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July 07th, 2016
We just wrapped up another successful neighbourhood video for Toronto REALTOR® Ari Zadegan and thought we would share it with you. Ari came to Iconica looking to create high impact marketing materials that she could use to promote herself online. Her goal was to promote her extensive knowledge of, and experience in, the neighbourhood of […]
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January 27th, 2016
People today have notoriously short attention spans. Just look at your own behaviour and expectations online. We’re all busy and want our information quickly, before we’re distracted by something else. With that in mind, social media platforms have put caps on how long your videos can be. For example, Instagram videos need to be 15 […]
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April 08th, 2015
It’s that time of year again. The real estate market is picking up and agents are busy trying to maximize their time and get the most amount of action before the summer lull. Simply put, agents want to: Get more listings and Close them quicker and for a higher price What is a bit more complicated […]
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February 11th, 2015
Are you going above and beyond to impress your clients or just sticking to your traditional recipe? It’s important to show off your skills and what you bring to the table. In today’s market it’s a necessity to offer unique value or you’ll never get to that next level. Gone are the days of agents […]
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