May 20, 2015

Marketing Checklist: How Toronto’s Best REALTORS® Market Their Listings

In an increasingly competitive market, REALTORS® today need to set themselves apart from the pack. Here’s a checklist to follow on how to market your next property that Iconica’s top-agents swear by:

1. Property Photography & Twilight Photography

Professional, well-composed and edited photos are the number one must-have! With the majority of research being done online, strong photography is essential to drawing potential buyers in and creating attractive supporting marketing pieces. Buyers and sellers alike expect high quality photography.

2. HD Property Video Tour

Video tours allow a large number of potential buyers to take a guided tour of the property from the comfort of their home. Videos are not only a great way to promote the home and surrounding neighborhood, they also sell prospective clients on the unique value you provide as an agent. Some of our top agents even star in their property videos and provide an introduction to the home and/or voice over for the guided tour.

3. Property Website

An important part of showing off your listing online is with an easily accessible, attractive and responsive website. An engaging property site with a branded banner, photography slideshow, video tours, property map and downloadable feature sheet brochure contains everything that a potential buyer needs. (We include a custom sign rider with our single property websites!)

4. Property Sign Rider

A sign rider that displays the property website domain generates more exposure for your property website and allows passersby to take a virtual tour of the home. It’s the small details that can help generate more online traffic.

5. Property Feature Sheets

A professionally designed feature sheet highlights all of the unique features of your listing. There is nothing that shows off beautiful property photography like a full colour, printed brochure.

6. Just Listed Cards

Just listed cards are a tried and true property marketing tool. Let homeowners and potential homebuyers in the neighbourhood know about your listing in a direct and effective way.

For help with these must-have marketing services and more, please contact us!

Lauren Britstone
Graphic Designer