We wrapped up another logo project this week at Iconica. Helena Sedlak was looking to create a cool logo that would suit the area of the city she works in (mostly Queen West). She wanted a logo that was very simple, modern and bold with a strong but neutral colour palette – something that would stand out, in a good way! We presented Helena with a range of concepts and she was immediately drawn to all black and white photography and a traditional monogram supported by a bold typeface. After meeting to take a look at the concepts, we decided to choose a simple black and white palette. This project was so much fun to work on and the supporting brand materials that we’re working on currently are looking great! Thanks very much Helena!
If you’re not branded or your logo needs an update, we’d be happy to help.