July 29th, 2024
Think about the biggest companies in the world. What do you associate them with? Coca-Cola and the colour red, or a polar bear. KFC and Colonel Sanders for a mascot. Roots Canada is even associated with beavers, camping, and the great outdoors. What do they all have in common? A brand. Having a brand isn’t […]
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March 09th, 2016
Another successful branding project is complete and we wanted to share with you! PeopleSharp is a job recruitment agency that came to us looking for a strong and simple logo. Right away, a few interesting ideas came to mind. Bert wanted the logo to be professional but yet friendly. Based on that, and some other […]
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January 20th, 2016
Another branding project at Iconica is complete! Nadia Haque was looking to create a logo for her new physiotherapy & rehabilitation studio “Physio In The Six”. Nadia wanted to somehow showcase Toronto in the logo, but with a twist. The logo needed to be simple, yet modern, with a flexible colour palette that conveyed relaxation […]
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December 01st, 2015
The decision to hire a branding company has been without a doubt the best business decision I have ever made and one that I wish I had made much sooner in my career. Branding is the process of creating your own unique image to set you apart from the tens of thousands of REALTORS® in […]
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October 07th, 2015
We wrapped up another logo project this week at Iconica. Helena Sedlak was looking to create a cool logo that would suit the area of the city she works in (mostly Queen West). She wanted a logo that was very simple, modern and bold with a strong but neutral colour palette – something that would […]
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July 09th, 2015
In the last little while, we’ve started to see a common thread with many of our client’s social media presence. So we thought we’d share it with you on this week’s blog. With the amount of web savvy competitors out there today it’s easier then ever to get overlooked. But what’s even worse is for […]
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