March 9, 2016

Just Branded: PeopleSharp

Another successful branding project is complete and we wanted to share with you! PeopleSharp is a job recruitment agency that came to us looking for a strong and simple logo. Right away, a few interesting ideas came to mind. Bert wanted the logo to be professional but yet friendly. Based on that, and some other guidelines that he provided, we decided that the imagery would be best as an icon with a colour palette of grey and reds.

Early logo concepts

During the creative process, we thought of geometric shapes, and felt that creating the P and S from a series of squares could be interesting if executed well. After working with the wire frame to get the perspective correct, the next step was colouring.

Approaching the final design

Keeping the colour palette in mind, we wanted to make the shape appear 3D by using certain tones in each space of the grid. The final design really hit the mark and we’re all very happy with it. This will be a fun logo to work with when designing future collaterals and we look forward to working with PeopleSharp as they continue to promote their brand!

Mario Fernandes, Graphic Designer

COVID-19 Information

Due to the recent government guidelines, we are now working via phone and email. Our services remain open, however we have closed our office for all unscheduled pick-ups and drop-ins. Photography, video and floor plan services are being offered in contact-free circumstances only for the protection of our clients and employees. We’re happy to continue to service you through this time and we appreciate your understanding and continued support.