August 25th, 2016
The summer is winding down to an end and you can feel the shift from long weekends at the cottage and lazy patio sessions coming to an end. Fall is the best time to kick your business into high gear and capitalize on that the fact that prospective buyers are back and ready to make […]
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July 27th, 2016
Another fantastic branding project is complete and we’re excited to share it with you! The Pileggi Real Estate Group asked us to design them a new real estate logo. As always, we started with a creative brainstorming session and really fleshed out future business plans and ideas. We always like to get a good feel […]
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July 07th, 2016
We just wrapped up another successful neighbourhood video for Toronto REALTOR® Ari Zadegan and thought we would share it with you. Ari came to Iconica looking to create high impact marketing materials that she could use to promote herself online. Her goal was to promote her extensive knowledge of, and experience in, the neighbourhood of […]
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June 30th, 2016
Another successful re-branding project has been completed here at Iconica! Jason Vidal was looking to create a logo that would have both modern and vintage elements. When I starting to think about this logo, what came to mind was vintage varsity teams. I knew that if I created a sharp, centred word mark with strong […]
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June 23rd, 2016
Neighbourhood videos. It seems like everyone is doing them these days, or at least some version of them. When done right, they can be an excellent tool to promote yourself and establish yourself as an authority in the area. But the biggest mistake most agents fall into is that they get lost in creating an […]
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May 25th, 2016
We wrapped up yet another excellent logo project a few weeks ago at Iconica. The O’Brien Real Estate Team contacted us to help design their new logo. They were excited to create a high end, dramatic design that would reflect their business objectives. The O’Brien Team gave us some guidelines (they wanted a dark background […]
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March 16th, 2016
Simple, yet effective! Another Branding project done at Iconica! “Micheal Carr wanted a simple Monogram style logo representing him as a REALTOR. Going to my sketch book I explored many ways to showcase how letters that can resemble houses or roofs. Once I started to see how I could manipulate the “M” into a simple […]
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February 17th, 2016
At half the size, these pint-size brochures are packed full of features, photos and details on the property all in a portable, travel size format. With 3 new templates to choose from, they compliment the larger feature sheets when handed out at open houses and showings. Mini feature sheet set up is free when purchased […]
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January 27th, 2016
People today have notoriously short attention spans. Just look at your own behaviour and expectations online. We’re all busy and want our information quickly, before we’re distracted by something else. With that in mind, social media platforms have put caps on how long your videos can be. For example, Instagram videos need to be 15 […]
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December 01st, 2015
The decision to hire a branding company has been without a doubt the best business decision I have ever made and one that I wish I had made much sooner in my career. Branding is the process of creating your own unique image to set you apart from the tens of thousands of REALTORS® in […]
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