Another successful re-branding project has been completed here at Iconica! Jason Vidal was looking to create a logo that would have both modern and vintage elements. When I starting to think about this logo, what came to mind was vintage varsity teams. I knew that if I created a sharp, centred word mark with strong supporting text I could achieve an interesting result. I decided that the colour palette would be relatively neutral with darker supporting imagery while maintaining a high-contrast look. This project was very exciting to work on! We’re already developing concepts for custom designed speciality printing for Jason’s stationary. Keep an eye on our blog for more posts about Jason Vidal’s marketing materials in the near future. Thanks Jason!