October 07th, 2015
We wrapped up another logo project this week at Iconica. Helena Sedlak was looking to create a cool logo that would suit the area of the city she works in (mostly Queen West). She wanted a logo that was very simple, modern and bold with a strong but neutral colour palette – something that would […]
Read Post
September 30th, 2015
Most professionals today focus their marketing efforts around promoting themselves as an expert. It makes sense, right? You’re trying to show the world what you have to offer and establish yourself as an authority. However, we think it’s worthwhile to re-think this approach. Studies show that most people find self promotion annoying. This shouldn’t surprise […]
Read Post
September 23rd, 2015
We just wrapped up another Branding project at Iconica, and it looks great! Frances Zuccarini wanted to revisit using her business phone number (416-FOR-SALE) as her primary real estate logo. It was time for a refresh, and to create a design that would best reflect Frances. Through our branding exercises, we decided that a telephone […]
Read Post
September 16th, 2015
Did you know that listings that include video get 403% more inquiries than those without? We always recommend video as a part of any digital marketing or content strategy. This is not just because we love making them, which we clearly do! It’s because the results speak for themselves. Video sells homes, plain and simple. Did […]
Read Post
September 10th, 2015
As a follow up to our blog on why infographics are such a powerful digital marketing tool, the goal of this week’s blog is to help you understand some industry best practices for creating effective infographics. Since there are more poor examples then good out there today to draw from, we thought it was important […]
Read Post
September 02nd, 2015
Just in time for the fall market, we’re excited to announce our new listing template collection! Whether your listing is large or small; a sleek, modern condo, a cozy cottage in the Beaches or a luxurious Forest Hill home, there’s definitely a look that will appeal to you and your clients. Our collection includes large […]
Read Post
August 26th, 2015
Businesses of all sizes are always on the look out for clever new ways to get noticed and attract more people to their brand. Digital marketing is a lot like fishing…you put on some bait and cast it out there into a big sea of prospects trying to reel in as many fish as you […]
Read Post
August 20th, 2015
1. Get Prepared: Start Thinking About Direct Mail Have you done a direct mail campaign in the past? How often did you market to your farming area? What were the results? Try asking around about other’s experiences. Keep an eye out for direct mail that you get in the mail that appeals to you. What […]
Read Post
August 12th, 2015
The housing market is booming and expectations are higher then ever for REALTORS®. With a surplus of quality agents in the GTA, clients are looking for someone who is innovative and willing to go above and beyond to market their listing. The days of simply posting photos to MLS® and waiting for the phone to […]
Read Post
August 05th, 2015
We hope you’re enjoying summer as much as everyone here at Iconica! With such beautiful weather, it’s easy to forget that September is less than a month away. Our schedule-savvy real estate clients are already getting ready for the busy season. When your phone is ringing off the hook and your inbox is quickly filling […]
Read Post