As a follow up to our blog on why infographics are such a powerful digital marketing tool, the goal of this week’s blog is to help you understand some industry best practices for creating effective infographics. Since there are more poor examples then good out there today to draw from, we thought it was important to provide some insight on what works and what doesn’t.
In the early 2000’s infographics took off as a way to easily distill down a large amount of information and make it digestible. People quickly found out how effective infographics can be as simplifying the delivery of a message. It was at that point that they became overused and abused by the masses. We saw an onslaught of poorly executed infographics that in some cases did more harm than good for the brand.
However, when executed well they can be a very effective content marketing tool. The trick is to identify the right time to use an infographic and the leverage best practices to create one that will do what it’s intended to do; get your message out to a wider audience!
To make it easy, we’ve compiled some tips from our designers here at Iconica that will quickly help you understand what works and what to stay away from:
If you have a lot of information to convey, think of infographics as a tool to help simplify the information and tell a story. But remember to keep it simple; don’t go overboard, mindlessly cramming in semi-compelling facts and statistics.
We only have a few moments to capture someone’s attention and get them interested enough to read more. The title you choose it critical, as it quickly establishes the benefit the user can expect to get by reading the infographic. Think about what your viewers want, and then give it to them! Show them right away why it’s worth their while to keep reading.
The best way to make your infographic easy to comprehend is by ensuring you have a good graphics to text ratio. If it is overly text heavy it could weaken the delivery of your message and you may lose some people.
We established in our previous blog that we are highly visual creatures. Our brains easily identify with visual symbols and we’re able to process them more rapidly. So choosing the right graphics is key. Do they support your statistics and make them easy to understand? Stick with simple graphics that are visually appealing and aid in delivering your message.
It’s vitally important for the long term credibility of your brand that you do your research and ensure any data & statistics that you use are not only relevant, but accurate. There’s nothing worse than pouring time into a stellar piece of content only to find you got your facts wrong. It’s also important to back your facts up with references to give others the credit they deserve.
Looking for help from the pros? From concept, to design, to getting it out there for the world to see, we’ve got you covered.
Digital Marketing Manager, Iconica