August 25th, 2016
The summer is winding down to an end and you can feel the shift from long weekends at the cottage and lazy patio sessions coming to an end. Fall is the best time to kick your business into high gear and capitalize on that the fact that prospective buyers are back and ready to make […]
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August 17th, 2016
Video blogging, also known as vlogging, is quickly becoming one of the most highly praised forms of content marketing for a reason. Because it works. Everyone from mom-and-pop shops, to Fortune 500 companies are jumping on the bandwagon and finding that the effort is almost always worth the results. The reason they are so effective, […]
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August 10th, 2016
Another successful re-branding project has been completed here at Iconica! Ken Wilder was looking to create a logo for his real estate team that would help him stand out. Something that would represent his vibrant group of agents, and build a unique and fresh brand image. We met with the entire team and quickly chose […]
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August 03rd, 2016
1. People love lists Why? It’s simple. Lists are easy to digest and appeal to people with short attention spans. Not everyone is going to read your full blog. There are plenty of people who will be interested in learning from you, but want their information quick. How many times have you yourself scrolled through […]
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July 27th, 2016
Another fantastic branding project is complete and we’re excited to share it with you! The Pileggi Real Estate Group asked us to design them a new real estate logo. As always, we started with a creative brainstorming session and really fleshed out future business plans and ideas. We always like to get a good feel […]
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July 20th, 2016
1. Create SMART goals It’s impossible to manifest what you want out of life without first getting it down on paper (iPad…whatever). Ask anyone you consider to be successful, and they will all tell you how important goal setting is. This means setting long term goals, but also bite sized goals and tasks that you want to achieve […]
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July 13th, 2016
We talk a lot about colour at Iconica. Colour carries so much meaning and can say so much about your business. Colour psychology can help us predict how your audience will respond. Choosing your favourite swatches for a brand or logo is rarely the best choice. We do believe that you could be using the […]
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July 07th, 2016
We just wrapped up another successful neighbourhood video for Toronto REALTOR® Ari Zadegan and thought we would share it with you. Ari came to Iconica looking to create high impact marketing materials that she could use to promote herself online. Her goal was to promote her extensive knowledge of, and experience in, the neighbourhood of […]
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June 30th, 2016
Another successful re-branding project has been completed here at Iconica! Jason Vidal was looking to create a logo that would have both modern and vintage elements. When I starting to think about this logo, what came to mind was vintage varsity teams. I knew that if I created a sharp, centred word mark with strong […]
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June 23rd, 2016
Neighbourhood videos. It seems like everyone is doing them these days, or at least some version of them. When done right, they can be an excellent tool to promote yourself and establish yourself as an authority in the area. But the biggest mistake most agents fall into is that they get lost in creating an […]
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