June 09th, 2016
After we completed our Branding project for Bash Event Studio, we were asked by them to build their website to showcase their rental event venue. We went for a simple, one-page website to create a seamless viewing experience that eliminates the hassle of jumping from one page to another. The aesthetics were made to reflect […]
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May 25th, 2016
We wrapped up yet another excellent logo project a few weeks ago at Iconica. The O’Brien Real Estate Team contacted us to help design their new logo. They were excited to create a high end, dramatic design that would reflect their business objectives. The O’Brien Team gave us some guidelines (they wanted a dark background […]
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May 18th, 2016
We’ve recently had an influx of copywriting projects come our way, and it got us thinking… why do people seem to dread writing so much? There’s no question, it’s a skill and a craft, and sometimes easier to leave in the hands of a professional. But if you were to approach writing with the same […]
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May 11th, 2016
Tita Flips is Toronto’s premiere purveyor of fine Filipino Foods. Owner and spokesperson Diona Joyce has brought Filipino cuisine to the mainstream in Toronto through Kanto by Tita Flips (innovative shipping container food stall at trendy Market 707) and catering through Tita Flips. Recently, Tita Flips launched a media campaign to introduce the next big […]
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May 04th, 2016
To this day, it still shocks me how few people are using Facebook ads to propel their business into the spotlight. There are so many benefits for advertisers, and it’s relatively easy and cheap to get started. So why haven’t people caught on yet? I think there’s a variety of different reasons. Some people don’t […]
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April 20th, 2016
It seems that retargeting is as hot as ever, but there still seems to be a lot of confusion around what exactly it is and how it can be leveraged effectively. In this week’s blog, we thought we would attempt to de-mystify re-targeting and give you some practical advice on how you can use it […]
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April 06th, 2016
Bet you didn’t know we did all of this! One thing we hear far too often at Iconica is…“Wow! I had no idea you guys did that”. People are often shocked to find out all the services we offer and when they do it’s a total relief for them to realize all the different ways […]
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March 30th, 2016
We wrapped up yet another beautiful logo project this past week at Iconica. Rito Salvador contacted us to help design his logo. He was eager to create a strong look that would support his growing real estate business. Rito told us about his business in detail and then gave us carte blanche, so we went […]
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March 23rd, 2016
You’ve heard before that video can be a powerful sales tool. And it’s true. But it doesn’t always make sense to connect with your target audience online. Think of getting your message in front of older generations that aren’t tech saavy, or captive audiences of people who are exactly your “ideal client”. These people may […]
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March 16th, 2016
Simple, yet effective! Another Branding project done at Iconica! “Micheal Carr wanted a simple Monogram style logo representing him as a REALTOR. Going to my sketch book I explored many ways to showcase how letters that can resemble houses or roofs. Once I started to see how I could manipulate the “M” into a simple […]
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