We talk a lot about colour at Iconica. Colour carries so much meaning and can say so much about your business. Colour psychology can help us predict how your audience will respond. Choosing your favourite swatches for a brand or logo is rarely the best choice. We do believe that you could be using the “wrong” colour in your marketing! The right choice will best reflect the personality of your brand. Here’s a peek at some basic colour psychology that will shine light on how we choose colour for our clients.