Colour Psychology
July 13, 2016

Colour Psychology


We talk a lot about colour at Iconica. Colour carries so much meaning and can say so much about your business. Colour psychology can help us predict how your audience will respond. Choosing your favourite swatches for a brand or logo is rarely the best choice. We do believe that you could be using the “wrong” colour in your marketing! The right choice will best reflect the personality of your brand. Here’s a peek at some basic colour psychology that will shine light on how we choose colour for our clients.

Colour psychology chart - Iconica Communications

COVID-19 Information

Due to the recent government guidelines, we are now working via phone and email. Our services remain open, however we have closed our office for all unscheduled pick-ups and drop-ins. Photography, video and floor plan services are being offered in contact-free circumstances only for the protection of our clients and employees. We’re happy to continue to service you through this time and we appreciate your understanding and continued support.