February 24th, 2016
Creating a great video to promote yourself and your business isn’t easy. Without the proper strategy and planning, so many promo videos simply miss the mark. So what exactly is the recipe for success? We’re sharing the secret in a two part series, using our most recent Iconica promo video as a real life example […]
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January 27th, 2016
People today have notoriously short attention spans. Just look at your own behaviour and expectations online. We’re all busy and want our information quickly, before we’re distracted by something else. With that in mind, social media platforms have put caps on how long your videos can be. For example, Instagram videos need to be 15 […]
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January 07th, 2016
You may have noticed drones appearing quite a bit in the news lately. There has been a lot of scares, including crashes, near misses with airplanes and people trying to use drones as weapons. However, despite the frenzy in the press, when drones are used in a careful and practical way, they can be an incredible […]
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September 16th, 2015
Did you know that listings that include video get 403% more inquiries than those without? We always recommend video as a part of any digital marketing or content strategy. This is not just because we love making them, which we clearly do! It’s because the results speak for themselves. Video sells homes, plain and simple. Did […]
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August 12th, 2015
The housing market is booming and expectations are higher then ever for REALTORS®. With a surplus of quality agents in the GTA, clients are looking for someone who is innovative and willing to go above and beyond to market their listing. The days of simply posting photos to MLS® and waiting for the phone to […]
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June 17th, 2015
As technology evolves we are constantly challenged to re-invent the way we do things and take advantage of the new tools we have at our fingertips. Sales processes are no different. They have evolved to the point where sales people are not the only ones selling. Digital marketing uses a variety of different techniques to […]
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June 03rd, 2015
Iconica is proud to announce the launch of our most recent Commercial Real Estate branding project. Modus Townhomes, a development located in the heart of Willowdale, approached Iconica to help with identity naming, logo creation, promotional videos, supporting print materials, a website and more! We quickly went to work to create a brand that reflected […]
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April 29th, 2015
The video team at Iconica just finished another exciting corporate video project for Leading Medical Clinics of the World (LMCW). LMCW is a website that connects patients with the top medical professionals around the world. They are very unique in the immense value they provide to both patients and clinics, and needed the right medium […]
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April 15th, 2015
We just wrapped up an exciting new project for the City of Toronto and the results were amazing. They asked us to put together a video of some pesky raccoons’ nightly foraging activities in our city’s green bins. The goal was to capture their efforts with the current green bins we Torontonians use today. Then […]
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April 08th, 2015
It’s that time of year again. The real estate market is picking up and agents are busy trying to maximize their time and get the most amount of action before the summer lull. Simply put, agents want to: Get more listings and Close them quicker and for a higher price What is a bit more complicated […]
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