September 14th, 2016
You’ve invested in creating a video to tell your story, but how the heck do you get it out there? I can’t tell you how disappointing it is when we create an amazing promo video for a client, but it never gets seen. Making a great video is really only half the battle. But It […]
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August 31st, 2016
The elusive viral video. It’s become a pretty slippery goal in the world of video marketing, and to many businesses it just doesn’t seem attainable. But I’m here to tell you that it is! With the right ingredients, it’s possible create videos that are so captivating and shareable, they spread like wildfire. Just imagine the […]
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August 25th, 2016
The summer is winding down to an end and you can feel the shift from long weekends at the cottage and lazy patio sessions coming to an end. Fall is the best time to kick your business into high gear and capitalize on that the fact that prospective buyers are back and ready to make […]
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August 17th, 2016
Video blogging, also known as vlogging, is quickly becoming one of the most highly praised forms of content marketing for a reason. Because it works. Everyone from mom-and-pop shops, to Fortune 500 companies are jumping on the bandwagon and finding that the effort is almost always worth the results. The reason they are so effective, […]
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July 07th, 2016
We just wrapped up another successful neighbourhood video for Toronto REALTOR® Ari Zadegan and thought we would share it with you. Ari came to Iconica looking to create high impact marketing materials that she could use to promote herself online. Her goal was to promote her extensive knowledge of, and experience in, the neighbourhood of […]
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June 23rd, 2016
Neighbourhood videos. It seems like everyone is doing them these days, or at least some version of them. When done right, they can be an excellent tool to promote yourself and establish yourself as an authority in the area. But the biggest mistake most agents fall into is that they get lost in creating an […]
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March 23rd, 2016
You’ve heard before that video can be a powerful sales tool. And it’s true. But it doesn’t always make sense to connect with your target audience online. Think of getting your message in front of older generations that aren’t tech saavy, or captive audiences of people who are exactly your “ideal client”. These people may […]
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March 02nd, 2016
Welcome back! This is part II of “How to create a killer promo video”. If you haven’t had a chance to read part I yet you can click here to read lasts week’s blog. Now that you’re crystal clear on all of the below: Why are you making the video? Who are you targeting? What […]
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February 24th, 2016
Creating a great video to promote yourself and your business isn’t easy. Without the proper strategy and planning, so many promo videos simply miss the mark. So what exactly is the recipe for success? We’re sharing the secret in a two part series, using our most recent Iconica promo video as a real life example […]
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January 27th, 2016
People today have notoriously short attention spans. Just look at your own behaviour and expectations online. We’re all busy and want our information quickly, before we’re distracted by something else. With that in mind, social media platforms have put caps on how long your videos can be. For example, Instagram videos need to be 15 […]
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