Video Archives - Page 2 of 4 - Iconica Communications Articles

Video blogs and content marketing

August 17th, 2016

Video blogs: The secret weapon of the most seasoned content marketers

Video blogging, also known as vlogging, is quickly becoming one of the most highly praised forms of content marketing for a reason. Because it works. Everyone from mom-and-pop shops, to Fortune 500 companies are jumping on the bandwagon and finding that the effort is almost always worth the results. The reason they are so effective, […]

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Ari Zadegan video - Iconica Communications

July 07th, 2016

Just Edited: Ari Zadegan Neighbourhood Video

We just wrapped up another successful neighbourhood video for Toronto REALTOR® Ari Zadegan and thought we would share it with you. Ari came to Iconica looking to create high impact marketing materials that she could use to promote herself online. Her goal was to promote her extensive knowledge of, and experience in, the neighbourhood of […]

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Neighbourhood videos

June 23rd, 2016

The biggest mistake REALTORS® make with neighbourhood videos

Neighbourhood videos. It seems like everyone is doing them these days, or at least some version of them. When done right, they can be an excellent tool to promote yourself and establish yourself as an authority in the area. But the biggest mistake most agents fall into is that they get lost in creating an […]

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Video book - Iconica Communications

March 23rd, 2016

Using Video Books as a Sales Tool Offline

You’ve heard before that video can be a powerful sales tool. And it’s true. But it doesn’t always make sense to connect with your target audience online. Think of getting your message in front of older generations that aren’t tech saavy, or captive audiences of people who are exactly your “ideal client”. These people may […]

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Making a killer promo video pt2

March 02nd, 2016

How to create a killer promo video | Part II

Welcome back! This is part II of “How to create a killer promo video”. If you haven’t had a chance to read part I yet you can click here to read lasts week’s blog. Now that you’re crystal clear on all of the below: Why are you making the video? Who are you targeting? What […]

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Real estate marketing

February 24th, 2016

How to create a killer promo video | Part I

Creating a great video to promote yourself and your business isn’t easy. Without the proper strategy and planning, so many promo videos simply miss the mark. So what exactly is the recipe for success? We’re sharing the secret in a two part series, using our most recent Iconica promo video as a real life example […]

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130 Edgar Avenue

January 27th, 2016

Get people excited about your listings with social media teaser videos

People today have notoriously short attention spans. Just look at your own behaviour and expectations online. We’re all busy and want our information quickly, before we’re distracted by something else. With that in mind, social media platforms have put caps on how long your videos can be. For example, Instagram videos need to be 15 […]

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Aerial video & photography - Iconica Communications

January 07th, 2016

How to Choose the Right Drone Company

You may have noticed drones appearing quite a bit in the news lately. There has been a lot of scares, including crashes, near misses with airplanes and people trying to use drones as weapons. However, despite the frenzy in the press, when drones are used in a careful and practical way, they can be an incredible […]

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Video - Iconica Communications

September 16th, 2015

Video sells homes! 5 creative real estate video ideas for the fall

Did you know that ​listings that include video get 403% more inquiries than those without?​ We always recommend video as a part of any digital marketing or content strategy. This is not just because we love making them, which we clearly do! It’s because the results speak for themselves. Video sells homes, plain and simple. Did […]

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Architect interview - Iconica Communications

August 12th, 2015

An Interview with the Architect

The housing market is booming and expectations are higher then ever for REALTORS®. With a surplus of quality agents in the GTA, clients are looking for someone who is innovative and willing to go above and beyond to market their listing. The days of simply posting photos to MLS® and waiting for the phone to […]

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