April 14, 2020

Can video really replace your open house?

(Absolutely!) 

In response to the COVID 19 pandemic, the Government of Ontario has recently updated its list of non-essential businesses. Real estate services are considered essential but the hosting of open houses is now prohibited. This change means that property tour videos have quickly become a must-have marketing tool. For those concerned that a video could never replace an open house, it’s a better situation than you think! Videos are highly engaging, highly shareable, memorable and by far the best way to show a property to potential buyers. They’re also a more effective sales tool than virtual tours as they guide the viewer through the property highlighting all the key features, instead of dropping them into a home and letting them figure it out.

The stats:

  • 72% of customers would rather learn about a product or service by way of video.*
  • 85% of all internet traffic is video.
  • 52% of marketers say video is the type of content with the best return on investment.*
  • Adding video to your emails can increase click rates by 300%.*
  • 81% of businesses use video as a marketing tool—up from 63% over the last year.*
  • Mobile video consumption rises by 100% every year.†
  • A website is 53x more likely to reach the front page of Google if it includes video.†
  • 59% of executives say they would prefer to watch a video than read text. ††
  • 92% of users watching video on mobile will share with others. ††
  • Videos attract 300% more traffic and help to nurture leads.

Here are some of our best tips for an effective video tour: 

  1. Using a narrated tour (with voice-over) highlights the best features of the home and helps connect you with your audience and deliver valuable information.  
  2. Using a neighbourhood tour gives much needed context and allows the viewer to see the location, schools, amenities and nearby transit or highways.  
  3. We believe in keeping a property tour video under 4 minutes (videos under 2 minutes gets the most engagement). 
  4. Because you’re skipping the open house, we like to be a bit more thorough with video tours, making sure to capture rooms that you normally might ask to skip (like the laundry room). 

Here are some additional features we have available: 

  • Custom video script
  • Video voice-over
  • Branded agent VCard
  • “Agent-on-Camera” 
  • Amenities shots
  • Neighbourhood shots
  • Aerial drone video
  • Twilight time-lapse video
  • Social media teaser
  • 4K video format 
  • Landing page (branded & MLS®)
  • Single property websites
  • Rush Delivery 

Your audience actually craves seeing video of a property they’re interested in. They want to show the home they are considering buying to their friends and family before they make a decision. It’s the most helpful tool you have in place of an open house.

Contact Us For Professional “Contact-Free*” Video Tours Starting at only $255 

*Please Note: Iconica takes the health and safety of our employees and clients very seriously. Interior videos and photos can only be made in situations with zero contact from the owner, tenants, or the listing agent. For more information, please give us a call and we can discuss your specific listing to find an effective solution. 

SOURCES: 

• (hubspot) https://blog.hubspot.com/marketing/state-of-video-marketing-new-data
† (insivia) https://www.insivia.com/28-video-stats-2018/
††(wordstream) https://www.wordstream.com/blog/ws/2017/03/08/video-marketing-statistics
¶ (MarketingSherpa) https://www.marketingsherpa.com/article/how-to/videos-attract-300-more-traffic

COVID-19 Information

Due to the recent government guidelines, we are now working via phone and email. Our services remain open, however we have closed our office for all unscheduled pick-ups and drop-ins. Photography, video and floor plan services are being offered in contact-free circumstances only for the protection of our clients and employees. We’re happy to continue to service you through this time and we appreciate your understanding and continued support.