September 23rd, 2025
Real estate has always relied on strong visuals, but video has taken that expectation to another level. Listings that include video consistently capture attention, create trust, and make both the property and the agent stand out in a competitive market. Yet, some agents still treat video as optional. In reality, video should be a standard […]
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March 28th, 2023
Video marketing—specifically the use of video to sell a property—is an excellent way to showcase a property to potential buyers and make a sale. According to recent stats on video marketing in real estate, In fact, Profile of Home Buyers and Sellers stated that “51% of buyers found the home they purchased on the internet.” […]
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January 18th, 2021
Virtual Listing Products and Services Video Photography Property website (branded and MLS version) Matter port and Floor plans services Aerial drone photo and video services Amenities and neighbourhood footage Virtual staging (furniture in empty rooms) Video Script creation and Voice over Agent on Camera (intro and/or Outro) Twilight and time-lapse services Social media teasers
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April 14th, 2020
(Absolutely!) In response to the COVID 19 pandemic, the Government of Ontario has recently updated its list of non-essential businesses. Real estate services are considered essential but the hosting of open houses is now prohibited. This change means that property tour videos have quickly become a must-have marketing tool. For those concerned that a video […]
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February 11th, 2015
Are you going above and beyond to impress your clients or just sticking to your traditional recipe? It’s important to show off your skills and what you bring to the table. In today’s market it’s a necessity to offer unique value or you’ll never get to that next level. Gone are the days of agents […]
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November 26th, 2014
How to make your virtual listing stand out Over the past decade, business, culture, and lifestyle have become increasingly digital, and the world of real estate is no exception. 90% of home buyers rely on the internet as their primary source for researching properties. In the last four years, real estate related searches on Google […]
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