At Iconica, we’re always looking for ways to help businesses boost their online presence, even when we’re heading in for eye surgery! Last year, a member of the Iconica team decided to get her vision corrected. But when deciding where to go she found it difficult. There wasn’t any information out there that gave her […]
Are you going above and beyond to impress your clients or just sticking to your traditional recipe? It’s important to show off your skills and what you bring to the table. In today’s market it’s a necessity to offer unique value or you’ll never get to that next level. Gone are the days of agents […]
Events take weeks, sometimes even months to plan, and when it’s all wrapped up, all that remains (besides the clean up) are memories of the experience. If your 2015 holds a product launch, special event, or grand opening, consider the benefits of having your event captured and edited so that it lasts long after your […]
It’s a very interesting and exciting time for small to medium sized businesses. Technology is advancing exponentially, and tactics that used to seem out of reach from a marketing perspective are now both affordable and of the utmost necessity to stay ahead of the curve. Remember the days when videos were slow loading and a […]
How to make your virtual listing stand out Over the past decade, business, culture, and lifestyle have become increasingly digital, and the world of real estate is no exception. 90% of home buyers rely on the internet as their primary source for researching properties. In the last four years, real estate related searches on Google […]
In a world that is so heavily immersed with online photo and video, and clients demanding that content be provided in video as well as text, we all have to change the way we do business to remain relevant. We are seeing this in real estate, but what about event coverage? Special event videos are […]