Are you going above and beyond to impress your clients or just sticking to your traditional recipe? It’s important to show off your skills and what you bring to the table. In today’s market it’s a necessity to offer unique value or you’ll never get to that next level. Gone are the days of agents taking their own pictures on point and shoot cameras and smart phones. Clients are not only demanding professional high quality photos, they know that property videos are a marketing necessity.
Real estate videos are permeating the market and all the best agents with the big coveted listings are using them.
The statistics speak for themselves on why video gets more attention and keeps people engaged. Just look to your own online behaviours. When given the choice to get your information by reading written content or by watching a video, the vast majority of us will choose video. Real estate marketing is no different. Real estate videos are permeating the market and all the best agents with the big coveted listings are using them. Here are the top 3 types of videos that are getting agents noticed and catapulting their careers.
Agent profiles are a great way for potential clients to get a feel for who you are, your unique style and the benefits you will bring if they list with you. It gives people a level of comfort before even meeting you, and if shot and edited well, can make you stand out and look truly professional.
HD video tours show off your listing in the best possible light and get more serious potential buyers excited to come for a showing. They get your listings noticed, but more importantly they get YOU noticed. Once people see the stunning videos you use to sell their home, they will want to work with someone that has that tool in their toolkit. Unnatural looking 360 degree tours just won’t cut it. Your client wants a video that shows off their home and sells a lifestyle to perspective clients.
Developing unique and interesting content is key to your online marketing strategy. Video is the #1 way to provide meaningful content to your clients that will keep their attention and leave a lasting impression. Creating a video series that discusses market trends and industry tips and tricks would be hugely valuable. It gets you more exposure, drives more traffic to your site, and gives people the impression you have a wealth of knowledge that they can cash in on at anytime… as long as they list with you, that is!
So, we’re offering a spring promotion of 15% off any real estate videos
We hope this blog has been helpful when planning your strategy for the spring peak season. Our goal at Iconica is simple: We want to make you look amazing so you can get more listings and become a Real Estate Icon. So, we’re offering a spring promotion of 15% off any real estate videos (agent profiles, video tours, educational videos, etc.) to new clients who book before the end of February. Fill and submit the form below to receive your free quote and enter the promo code: springintoaction to receive your discount.
See one of Iconica’s real estate video tours below.