September 23rd, 2015
We just wrapped up another Branding project at Iconica, and it looks great! Frances Zuccarini wanted to revisit using her business phone number (416-FOR-SALE) as her primary real estate logo. It was time for a refresh, and to create a design that would best reflect Frances. Through our branding exercises, we decided that a telephone […]
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September 16th, 2015
Did you know that listings that include video get 403% more inquiries than those without? We always recommend video as a part of any digital marketing or content strategy. This is not just because we love making them, which we clearly do! It’s because the results speak for themselves. Video sells homes, plain and simple. Did […]
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September 10th, 2015
As a follow up to our blog on why infographics are such a powerful digital marketing tool, the goal of this week’s blog is to help you understand some industry best practices for creating effective infographics. Since there are more poor examples then good out there today to draw from, we thought it was important […]
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September 02nd, 2015
Just in time for the fall market, we’re excited to announce our new listing template collection! Whether your listing is large or small; a sleek, modern condo, a cozy cottage in the Beaches or a luxurious Forest Hill home, there’s definitely a look that will appeal to you and your clients. Our collection includes large […]
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August 26th, 2015
Businesses of all sizes are always on the look out for clever new ways to get noticed and attract more people to their brand. Digital marketing is a lot like fishing…you put on some bait and cast it out there into a big sea of prospects trying to reel in as many fish as you […]
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August 20th, 2015
1. Get Prepared: Start Thinking About Direct Mail Have you done a direct mail campaign in the past? How often did you market to your farming area? What were the results? Try asking around about other’s experiences. Keep an eye out for direct mail that you get in the mail that appeals to you. What […]
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August 12th, 2015
The housing market is booming and expectations are higher then ever for REALTORS®. With a surplus of quality agents in the GTA, clients are looking for someone who is innovative and willing to go above and beyond to market their listing. The days of simply posting photos to MLS® and waiting for the phone to […]
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August 05th, 2015
We hope you’re enjoying summer as much as everyone here at Iconica! With such beautiful weather, it’s easy to forget that September is less than a month away. Our schedule-savvy real estate clients are already getting ready for the busy season. When your phone is ringing off the hook and your inbox is quickly filling […]
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July 15th, 2015
Michael McLachlan signed up for Iconica’s Newsletter Program last year, and the response has been great! Our newsletters are fully customizable, and Michael has taken the opportunity to showcase a “local highlight” in each edition, featuring neighbourhood businesses that he supports (everything from home-renovators to cupcake shops!). It’s one of the little details about our […]
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July 09th, 2015
In the last little while, we’ve started to see a common thread with many of our client’s social media presence. So we thought we’d share it with you on this week’s blog. With the amount of web savvy competitors out there today it’s easier then ever to get overlooked. But what’s even worse is for […]
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