Sending promotional materials by “snail mail” is arguably the most effective way to directly target a specific geographic area or neighbourhood. When done repeatedly over an extended period of time, residents get to know your brand and you become the go-to name in your area. We’re often asked about what’s best to send. Let’s talk […]
As part of Q&A Series we’re asking our resident photographer Dan MacIndoe some questions about his work. Q: What types of photography do you enjoy shooting the most? A: I love shooting urban and travel photography. There’s nothing better than exploring a new place with your camera and the excitement of being on the look […]
Instagram is constantly evolving and adding new features to make our social experiences easier and more enjoyable for all of us. If you pay attention there are always fun new features being added with the latest updates. But the average Instagrammer isn’t always aware that they even exist. Here are 3 fairly recent slick tricks […]
A single property website is a fantastic marketing tool for your listing that can’t be overlooked! With the use of technology becoming a absolute necessity in the real estate industry, a single property site is an efficient way to get all of the unique details about your property in one place online. These sites are […]
Have you sensed it? There is a visible shift happening in the way we market. People aren’t responding to traditional ads the way they used to. Video marketing has quickly become the most effective and influential way to connect with people in a meaningful way and share a message. Ever notice the videos we connect […]
We just recently completed a logo project for another great brand! The Battle Team approached us for a rebrand and we were ecstatic as the word “Battle” immediately got the creativity flowing. The Battle Team was looking for a simple, strong, high contrast logo. The challenge with this project was to communicate “going to battle” […]
It’s amazing how many free tools we have at our fingertips nowadays to help us organize and manage our busy lives. Flashback to a year ago, I remember we were just starting to get excited about productivity tools and how they could help our business at Iconica. I mean we were always organized and had […]
So you’ve heard about the benefits of blogging for your website’s SEO, building credibility with could-be clients and the increased exposure it can provide for your brand, but where do you start? First, let me tell you what NOT to do. Haphazardly choosing a blog topic from week to week and scrambling to get your […]
The Stems & Forks brand is lifestyle blog by Betty Binon which combines all the things she loves and cherishes the most. Florals, pastries, home decor and her family. On her website you’ll find everything from mouth-watering baking recipes, fabulous floral designs, clever event ideas and photos of the apples of her eye; her kids, […]
The holidays are upon us, and soon enough we’ll be launching into 2017 and doing our best to make it even better than last year. We all have hopes of being more successful, productive and fulfilled in our lives, but what are we really doing to change things? The best way to make real lasting […]