The Stems & Forks brand is lifestyle blog by Betty Binon which combines all the things she loves and cherishes the most. Florals, pastries, home decor and her family. On her website you’ll find everything from mouth-watering baking recipes, fabulous floral designs, clever event ideas and photos of the apples of her eye; her kids, hubby and their beautiful yellow Lab. Her passion for elevating everyday elements to create a little more grandiosity fuels her mantra, “We have today; let’s make life grand.”
We really felt her passion and it resonated with us, so we were excited and honoured to create a logo for Betty’s blog. She was looking for a delicate, organic logo, so we knew right away that hand-drawn was the way to go. We presented Betty with a few rough concept drawings and she chose a layout with a single fork holding a Magnolia flower. From there, we carefully rendered the final design with real pen and ink, adding text in Caslon. The final result is romantic, whimsical and according to Betty totally nailed her brand feel.
Check out Betty’s creations for yourself…sign up for the Stems & Forks blog here! www.stemsandforks.com
Or follow her on Instagram at @StemsAndForks