January 5, 2017

Just Branded: Stems & Forks

The Stems & Forks brand is lifestyle blog by Betty Binon which combines all the things she loves and cherishes the most. Florals, pastries, home decor and her family. On her website you’ll find everything from mouth-watering baking recipes, fabulous floral designs, clever event ideas and photos of the apples of her eye; her kids, hubby and their beautiful yellow Lab. Her passion for elevating everyday elements to create a little more grandiosity fuels her mantra, “We have today; let’s make life grand.”

Stems and Forks - Iconica Communications

We really felt her passion and it resonated with us, so we were excited and honoured to create a logo for Betty’s blog. She was looking for a delicate, organic logo, so we knew right away that hand-drawn was the way to go. We presented Betty with a few rough concept drawings and she chose a layout with a single fork holding a Magnolia flower. From there, we carefully rendered the final design with real pen and ink, adding text in Caslon. The final result is romantic, whimsical and according to Betty totally nailed her brand feel.

Stems and Forks - Iconica Communications

Check out Betty’s creations for yourself…sign up for the Stems & Forks blog here! www.stemsandforks.com

Or follow her on Instagram at @StemsAndForks

COVID-19 Information

Due to the recent government guidelines, we are now working via phone and email. Our services remain open, however we have closed our office for all unscheduled pick-ups and drop-ins. Photography, video and floor plan services are being offered in contact-free circumstances only for the protection of our clients and employees. We’re happy to continue to service you through this time and we appreciate your understanding and continued support.