September 30th, 2015
Most professionals today focus their marketing efforts around promoting themselves as an expert. It makes sense, right? You’re trying to show the world what you have to offer and establish yourself as an authority. However, we think it’s worthwhile to re-think this approach. Studies show that most people find self promotion annoying. This shouldn’t surprise […]
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September 10th, 2015
As a follow up to our blog on why infographics are such a powerful digital marketing tool, the goal of this week’s blog is to help you understand some industry best practices for creating effective infographics. Since there are more poor examples then good out there today to draw from, we thought it was important […]
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August 26th, 2015
Businesses of all sizes are always on the look out for clever new ways to get noticed and attract more people to their brand. Digital marketing is a lot like fishing…you put on some bait and cast it out there into a big sea of prospects trying to reel in as many fish as you […]
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August 20th, 2015
1. Get Prepared: Start Thinking About Direct Mail Have you done a direct mail campaign in the past? How often did you market to your farming area? What were the results? Try asking around about other’s experiences. Keep an eye out for direct mail that you get in the mail that appeals to you. What […]
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July 15th, 2015
Michael McLachlan signed up for Iconica’s Newsletter Program last year, and the response has been great! Our newsletters are fully customizable, and Michael has taken the opportunity to showcase a “local highlight” in each edition, featuring neighbourhood businesses that he supports (everything from home-renovators to cupcake shops!). It’s one of the little details about our […]
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July 09th, 2015
In the last little while, we’ve started to see a common thread with many of our client’s social media presence. So we thought we’d share it with you on this week’s blog. With the amount of web savvy competitors out there today it’s easier then ever to get overlooked. But what’s even worse is for […]
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April 01st, 2015
I wanted to share a recent Branding project that we’ve been working on here at Iconica. Bob Odanovic was looking for a new logo to help propel his real estate business forward. He was looking for something colourful, minimalist and bold; a logo that would represent him and his style. We have decided on this […]
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March 25th, 2015
Blogging is a popular pastime for individuals and businesses alike, with no shortage of interesting information and polarizing perspectives. Businesses trying to build their visibility quickly caught on to the intrinsic value of having a blog section on their page. Now, it seems like anyone serious about improving their digital marketing has a blog. Blogs […]
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March 11th, 2015
At Iconica, we’re always looking for ways to help businesses boost their online presence, even when we’re heading in for eye surgery! Last year, a member of the Iconica team decided to get her vision corrected. But when deciding where to go she found it difficult. There wasn’t any information out there that gave her […]
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March 05th, 2015
If you’re a fan of cooking shows then you’ve probably heard about Christine Cushing. She is a super talented celebrity chef who has been on the Food Network and has a very popular YouTube channel. When given the task to create recipe cards that showcase Chrstine’s new product line we knew it had to be […]
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