Blogging is a popular pastime for individuals and businesses alike, with no shortage of interesting information and polarizing perspectives. Businesses trying to build their visibility quickly caught on to the intrinsic value of having a blog section on their page. Now, it seems like anyone serious about improving their digital marketing has a blog.
Blogs are an excellent outlet for sharing information and ideas freely in a forum that lends itself to an open dialogue. They’re a way for you to add value to your client’s lives without actually selling them anything. Not to mention the massive SEO benefits. It’s no secret that if your blog is frequently clicked on or shared, it will help boost your search engine results. The much studied and often misunderstood Google algorithm for page rankings is crystal clear about one thing. It loves fresh content! Since most websites don’t update their pages very often, blogs are a perfect source to deliver fresh and interesting content, not just for readers, but also for the search engines crawling your page.
60% of businesses have a business or company blog
35% actively blog at least once a month
Follow these 3 easy blogging tips, and your website will be moving up the search engine results pages (SERPs) in no time:
When you’re writing content, think “would I or my readers be interested in this topic?” Choose topics carefully and focus on adding value in a unique way. Whether your blog is educational in nature, or something funny or uplifting, decide, “What do I want to leave my viewers with?” Once you have a clear direction, then you can creatively construct your content around that message.
People crave consistency. It’s not important whether you’re blogging once a week or once a month. What is important is that you pick a schedule that you can stick to! Pick a day of the week and time of the day that will reach the largest amount of your target audience. Your blog followers will appreciate your consistency and reward you with their loyalty and attention.
You and your brand are unique! So it’s important to honor that by letting your personality and brand message shine through. Let your guard down. Instead of writing how you think you should be writing, allow the essence of you and your brand to permeate through your writing style. No one likes a cookie cutter approach, so be true to yourself, and show the world what makes you special!
Digital Marketing Manager, Iconica