March 23rd, 2016
You’ve heard before that video can be a powerful sales tool. And it’s true. But it doesn’t always make sense to connect with your target audience online. Think of getting your message in front of older generations that aren’t tech saavy, or captive audiences of people who are exactly your “ideal client”. These people may […]
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March 16th, 2016
Simple, yet effective! Another Branding project done at Iconica! “Micheal Carr wanted a simple Monogram style logo representing him as a REALTOR. Going to my sketch book I explored many ways to showcase how letters that can resemble houses or roofs. Once I started to see how I could manipulate the “M” into a simple […]
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March 09th, 2016
Another successful branding project is complete and we wanted to share with you! PeopleSharp is a job recruitment agency that came to us looking for a strong and simple logo. Right away, a few interesting ideas came to mind. Bert wanted the logo to be professional but yet friendly. Based on that, and some other […]
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March 02nd, 2016
Welcome back! This is part II of “How to create a killer promo video”. If you haven’t had a chance to read part I yet you can click here to read lasts week’s blog. Now that you’re crystal clear on all of the below: Why are you making the video? Who are you targeting? What […]
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February 24th, 2016
Creating a great video to promote yourself and your business isn’t easy. Without the proper strategy and planning, so many promo videos simply miss the mark. So what exactly is the recipe for success? We’re sharing the secret in a two part series, using our most recent Iconica promo video as a real life example […]
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February 17th, 2016
At half the size, these pint-size brochures are packed full of features, photos and details on the property all in a portable, travel size format. With 3 new templates to choose from, they compliment the larger feature sheets when handed out at open houses and showings. Mini feature sheet set up is free when purchased […]
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February 03rd, 2016
We wanted to share a business card that is unanimously loved by every person who sees it! Whether your preference is more traditional or contemporary graphic design, here’s a look that bridges the two styles in all the right ways. Max Taylor was looking for a high-end card with a simple diamond pattern. He sent […]
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January 27th, 2016
People today have notoriously short attention spans. Just look at your own behaviour and expectations online. We’re all busy and want our information quickly, before we’re distracted by something else. With that in mind, social media platforms have put caps on how long your videos can be. For example, Instagram videos need to be 15 […]
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January 20th, 2016
Another branding project at Iconica is complete! Nadia Haque was looking to create a logo for her new physiotherapy & rehabilitation studio “Physio In The Six”. Nadia wanted to somehow showcase Toronto in the logo, but with a twist. The logo needed to be simple, yet modern, with a flexible colour palette that conveyed relaxation […]
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January 07th, 2016
You may have noticed drones appearing quite a bit in the news lately. There has been a lot of scares, including crashes, near misses with airplanes and people trying to use drones as weapons. However, despite the frenzy in the press, when drones are used in a careful and practical way, they can be an incredible […]
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