December 30th, 2015
It’s that time of year again when we take time to reflect on the past year, and are usually left pondering some areas where we came up short. It’s the perfect time to make some New Years Resolutions. Setting goals should be something we do year round, but New Years Resolutions seem to yield an […]
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December 16th, 2015
Studies show that they are one of the most frequented pages on any website. We just wrapped up a project writing copy for a client’s “About Us” page. It was a fun project, but even for an experienced copywriter they can be tricky to write. It’s always a bit of a balancing act between trying […]
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December 09th, 2015
We wrapped up another fantastic logo project this past week at Iconica. Bash Event Studio contacted us to help complete their logo. The folks at Bash were eager to get a design on to the awning of their new space and wanted to really love it before committing. They were drawn to clean geometric designs […]
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December 01st, 2015
The decision to hire a branding company has been without a doubt the best business decision I have ever made and one that I wish I had made much sooner in my career. Branding is the process of creating your own unique image to set you apart from the tens of thousands of REALTORS® in […]
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November 25th, 2015
Here are some recent print materials that we’re very excited about here at Iconica. David Flanagan completed his logo project with us last year — a simple and understated monogram in all black and white suited him best. Here it is on his business card, thank you card and most recently, a personal brochure. We […]
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November 18th, 2015
Post killer content You can be doing everything else right, but if the content you’re posting isn’t interesting and engaging you’ll never succeed in building a following. It’s important to have a variety of different posts to keep people interested and make sure you’re appealing to what your target audience expects from you and your […]
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October 28th, 2015
Here’s Lauren with former Iconica team member Brian Chung and his new real estate “For Sale” sign, custom-designed by Mario. We’re happy to help Brian build his real estate business by creating exciting marketing pieces with consistent branding. A branded service or product is 10 times more effective and recognizable. Brian is really looking forward […]
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October 21st, 2015
After much demand, we’re pleased to announce our new Digital Marketing package designed especially for REALTORS® and small businesses! If you aren’t aware, Iconica offers a variety of digital marketing services including Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media, Copywriting and Consulting services. Our clients vary from e-commerce, to medical, to REALTORS®. […]
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October 07th, 2015
We wrapped up another logo project this week at Iconica. Helena Sedlak was looking to create a cool logo that would suit the area of the city she works in (mostly Queen West). She wanted a logo that was very simple, modern and bold with a strong but neutral colour palette – something that would […]
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September 30th, 2015
Most professionals today focus their marketing efforts around promoting themselves as an expert. It makes sense, right? You’re trying to show the world what you have to offer and establish yourself as an authority. However, we think it’s worthwhile to re-think this approach. Studies show that most people find self promotion annoying. This shouldn’t surprise […]
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